Relação entre frequência de prática e importância atribuída pelos praticantes

Abstract

For the success of fitness organisations, it is determinant to know the characteristics of the consumers, to meet their demands. The aim of this investigation is to characterise the gym clients and relate the importance given to the reasons to practice, service quality and the quality of the instructor, according to their frequency of practice. The questionnaire “Importance Attributed in Fitness (IAF)” was applied to 560 clients, from 18 to 71 years old, 325 are female and 235 male. Descriptive statistics were used to characterization, and correlations were made with Spearman test, to a significance level of 5%. The client’s majority start their practice with 20 years of age or less (57.1%) and have attended between 1 to 3 gyms (67.9%). Practice alone (51.1%), 1 to 4 times a week (74.2%), for 31 to 90 minutes (87.6%). Higher the frequency of practice was, the less importance is given to affordable price (r=-0.106; p=0.012), proximity with workplace (r=-0.096; p=0.025), planning (r=-0.091; p=0.032) and instruction (r=-0.088; p=0.039), among others. These results provide information that can be used to design or service improve, taking into consideration the specificity of the target, increasing their satisfaction and raise retention.

A imagem do instrutor de atividades de grupo de fitness

“…Já foram realizados estudos com foco no rendimento líquido mensal dos participantes (Campos et al, 2021), atividade de prática (Campos et al, 2015) e frequência de prática (Gomes et al, 2020). Este é o primeiro que analisa o nível de escolaridade, embora em concreto relacionado com a imagem do IAGF.…”

“…Os resultados obtidos confirmam o que tem sido apresentado e defendido por Campos et al (2015Campos et al ( , 2017Campos et al ( , 2019Campos et al ( , 2021, Damásio et al (2016), Gomes et al (2020), Ortega-Martínez et al (2021 e Santos et al (2021), entre outros autores (Szumilewicz et al, 2008). A imagem é claramente um dos indicadores de qualidade que o IAGF deve ter em atenção aquando da prestação do serviço.…”

“…A qualidade do serviço prestado no fitness, em concreto pelo instrutor de atividades de grupo, tem sido alvo de diversos estudos ao longo dos últimos anos (Campos et al, 2015(Campos et al, , 2016(Campos et al, , 2017(Campos et al, , 2019(Campos et al, , 2020(Campos et al, , 2021Damásio et al, 2016;Gomes et al, 2020;Ortega-Martínez et al, 2021;Santos et al, 2021), permitindo aos próprios instrutores e a outros intervenientes (e.g., diretores técnicos, proprietários, formadores), refletir e atuar com o propósito de melhorar continuamente o serviço que prestam, e aumentar a satisfação e a fidelização dos praticantes (Campos et al, 2016;Santos et al, 2021).…”

Determinants of Physical Activity Practices in Metropolitan Context: The Case of Lisbon Metropolitan Area, Portugal

“…In this context, a high density and diversity of facilities promotes the practice of physical activity. Individuals living in areas served by multiple facilities tend to use their free time in a healthier way [33,34]; in contrast, a greater distance to practice sites is demonstrated to be a prominent factor in reducing the number of users [35,36], especially when it comes to children. The same goes for open and green spaces, which were proved to have a positive correlation with healthy behaviors and life satisfaction [37].…”