The restriction of immunoglobulin variable region promoter activity to B lymphocytes is a well known paradigm of promoter specificity. Recently, a cis-element, located downstream of the transcription initiation site of murine heavy chain variable promoters, was shown to be critical for B cell activity and specificity. Here we show that mutation of this element, termed DICE (Downstream Immunoglobulin Control Element), reduces in vivo activity in B cells. Gel mobility shift assays show that DICE forms B cell-specific complexes that were also sensitive to DICE mutation. DICE mutation strongly reduces the ability of a distal immunoglobulin heavy chain intronic enhancer to stimulate transcription. We also identify a DICE-interacting factor: a TFII-I-related protein known as BEN (also termed Mus-TRD1 and WBSCR11). Dominant-negative and RNA i -mediated knockdown experiments indicate that BEN can both positively and negatively regulate IgH promoter activity, depending on the cell line.During development, an organism must exclusively express some genes in particular tissues or cell types. A number of genes and their promoters have been studied in detail in order to obtain general principles from their mechanism of regulation. Among the most intensely studied are the immunoglobulin variable (V) 1 region promoters. Ig heavy chain (IgH) and light chain (Ig ) genes are selectively expressed in B lymphocytes, and their respective V region (V H and V ) promoters are normally inactive in all other tissues (reviewed in Ref. 1). The IgH and Ig loci are sequentially activated during B lymphocyte maturation. Activation includes three principal events. Transcription initiates at various positions within each locus, including the V H and V promoters (2, 3). Recombination of a V region gene segment with a joining (J) gene segment, in the case of the chain, and a diversity (D) and J segment, in the case of the heavy chain, forms an Ig variable region exon of a given specificity (4). Hyperacetylation of chromatin within the Ig loci also makes it less compact and more accessible to transacting factors (5, 6). The relative timing of these three events is unclear; however, it has been shown that non-coding (germ line) transcription precedes recombination for some V H segments (3, 7). The direct relationship between these events is also unclear; however, in the heavy chain locus, V-DJ recombination brings a downstream intronic enhancer into proximity with the V H promoter. The relocation of the enhancer greatly stimulates expression of the recombined IgH (reviewed in Ref. 8). These multiple interdependent layers of regulation serve to tightly control Ig expression and prevent activation outside of the normal B cell maturation pathway.Studies from a number of laboratories have determined that in isolation, V H and V promoters are preferentially active in B lymphocytes (9, 10). A feature of most V H and V promoters is the octamer motif (5Ј-ATGCAAAT-3Ј), located 10 -25 nucleotides upstream of the TATA box (and inverted in the case of V ) (9,(1...