A regio‐ and chemoselective method for the preparation of 6‐trifluoromethyl‐5‐benzoyl‐2‐methylsulfanyl pyrimidines and their pyrimidin‐4(3H)‐one analogues, from the cyclocondensation reaction of trifluoromethyl β‐enamino diketones with non‐symmetric 2‐methylisothiourea sulfates is reported. These diketones functioned as dual substrates by providing both products with high regioselectivity (only N3‐substituted isomer was observed) and high chemoselectivity. A new feature provided by the starting material proposed herein is the possibility to either maintain or eliminate the trifluoromethyl group, by choosing the solvent.