The development of efficient non-noble metal catalysts for oxygen reduction reaction (ORR) in alkaline media is vital for wide application of numerous energy conversion devices. In this work, the CoO x /HPCS catalysts are demonstrated to show excellent activity toward ORR with more positive peak potential, initial potential, and half-wave potential than pure HPCS. Moreover, the CoO x /HPCS exhibits a long-term stability and a stronger methanol resistance compared to 20% Pt/C. The outstanding ORR activity for CoO x /HPCS is owing to its excellent characteristics, like: 1) a good conductivity of the carbon matrix to improve the electron transfer ability; 2) the rich hierarchical hollow carbon matrix and high surface area conducive to providing more accessible active sites and improving mass transportation; 3) the defect caused by oxygen vacancy beneficial for enhancing catalytic activity; 4) the synergistic effect between CoO x and HPCS support being crucial for ORR, thence enhancing the electrochemical performance of CoO x /HPCS.