“…A large literature has shown that framing effects substantially affect individual-level preferences (Amsalem and Zoizner, 2020; Chong and Druckman, 2007a, 2007b; Lupia, 1994; Slothuus and de Vreese, 2010) as individuals update their preferences based on new information (Zaller, 1992). This literature has highlighted both the effect of equivalence frames, which ‘present the same information in either a positive or negative light’, and emphasis frames, which ‘vary how the information is presented and its content’ (Amsalem and Zoizner, 2020: 4; also see Cacciatore et al., 2016; Chong and Druckman, 2007b). Emphasis frames usually have a stronger effect than equivalence frames because they provide information the receivers may not possess or focus their attention on aspects they may not be attentive to when considering an issue.…”