Reactive Public Relations Strategies for Managing Fake News in the Online Environment

Farte, Gheorge Ilie; Obadă, Daniel Rareș

doi:10.18662/po/16

Cited by 11 publications

(8 citation statements)

References 15 publications

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“…The term fake news is an "incomplete, even misleading" umbrella expression prone to being politicized and weaponized (Bârgãoanu & Radu, 2018). Nevertheless, because it has been made explicit in countless examples, descriptions, typologies, and correlations (Bârgãoanu, 2018;Fârte & Obadã, 2018;Dumitrache, 2019;Di Domenico, & Visentin, 2020), the term "fake news" delimits a well-defined sphere of action and proves to be a handy knowledge tool.…”

Section: Is Brand Trust Sensitive To Fake News?mentioning

confidence: 99%

“…Simply put, fake news is verifiably false content that is disseminated through mass media to misguide consumers (Allcott & Gentzkow, 2017). Instances of fake news are numerous and varied, and they can be grouped according to several criteria: (a) the level of facticity, (b) the quality of information, (c) the intent to inform, and (d) the degree of intentional wickedness (Fârte & Obadã, 2018;Fârte, 2020).…”

Section: Is Brand Trust Sensitive To Fake News?mentioning

confidence: 99%

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The Effects of Fake News on Consumers’ Brand Trust

Fârte

Obadă

2021

Ro. J. Comm. & PR

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The aim of this study is to explore the effects of fake news on consumers’ brand trust in the food security context. The starting point of our research is the finding that issues related to food security cannot be addressed without the contribution of multinational food corporations. The efficiency of their intervention depends on their capacity to build and preserve their brand trust despite the multifarious fake news stories that contaminate the information flow. Is brand trust sensitive to fake news? In some cases, the spread of fake news in mass media and social media negatively affects food companies. In other cases, consumers’ trust remains relatively unchanged. These ambivalent reactions give us good reason to assess whether consumers’ exposure to negative fake news influences their trust in international food brands. Using a one-group pretest–posttest research design, we found that the effects of fake news on consumers’ brand trust are predominantly negative, but in a few cases, these effects can be neutral or positive. These results could be useful for PR and marketing researchers and professionals interested in fake news phenomena and brand trust because they shed light on the real threat fake news represents for multinational food companies.

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Section: Is Brand Trust Sensitive To Fake News?mentioning

confidence: 99%

Section: Is Brand Trust Sensitive To Fake News?mentioning

confidence: 99%

The Effects of Fake News on Consumers’ Brand Trust

Fârte

Obadă

2021

Ro. J. Comm. & PR

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“…Trickery is an uncommon, artful, cunning approach to problem-solving but sometimes needs the use of deception. According to Farte and Obada (2018), public strategists can be as well fake news sources and thus use various types of fake news.…”

Section: Strategies For Managing Miss Information/fake Newsmentioning

confidence: 99%

“…It clearly states that communication strategies in crises are among the most effective strategies to handle miss information and fake news. Farte and Obada (2018) argue in their study, that the typologies of communication strategies by Timothy Coombs (1997) and William Benoit (1997) can be proposed in such crisis circumstances to manage fake news.…”

Section: Strategies For Managing Miss Information/fake Newsmentioning

confidence: 99%

“…This is another response strategy to counter the COVID-19 misinformation among students. On the above strategy, Farte and Obada (2018) exclaim, that among the different strategies that neutralize the circulation of disinformation is the circulation of accurate information to counter the fake information among people using the different trusted media outlets. The scholars agree, that sending out trusted information is very fundamental in suppressing misinformation because they are verified and have a source on top of always being detailed with the entire process of how the subject matter occurred and how it got to that point especially if the information was obtained through the right channels.…”

Section: Social Media Content Managementmentioning

confidence: 99%

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Student’s Management of Covid-19 Fake News/Miss Information During the Pandemic

Kasirye¹

2021

Preprint

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<p>Education activities have embraced difficulties and challenges in managing their students who reside at respective learning institutions since the outbreak of the COVID-19 pandemic. with this age of digital information flow, anyone can share any information related to any issue and in any way they want because of the free access to information that is proving to be inalienable. The main aim of this paper is to find out the strategies that students used in managing COVID-19 miss information during the present Covid crisis. The study uses the situational crisis communication (SCCT) theory to help in guiding the study and explaining the strategies that might have adopted by students in distancing themselves from the fake news regarding the Covid crisis to survive at campus with the right information. A qualitative research approach using the interview as the method with an interview schedule as the tool for data collection was used in this study. Responses were extracted from IIUM students for this study. The findings of the study reveal that students used both university sources and social media to get relevant information related to Covid19. Also, to counter miss information, they would check with the information supplied by the university to counter the fake news that was circulating regarding the Covid crisis. The situational crisis communication theory guided the study well.</p>

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Social Media Business

Wirtz

2021

Springer Texts in Business and Economics

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Reactive Public Relations Strategies for Managing Fake News in the Online Environment

Cited by 11 publications

References 15 publications

The Effects of Fake News on Consumers’ Brand Trust

The Effects of Fake News on Consumers’ Brand Trust

Student’s Management of Covid-19 Fake News/Miss Information During the Pandemic

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