volume 85, issue 3, P587-606 2012
DOI: 10.5509/2012853587
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Abstract: The paper analyzes SMSGupShup, a mobile-centric social networking platform in India. It focuses on a set of dominant users (young, male) who are redefining the nature of micro-blogging and the creation of mobile networking communities. Like many social networking sites, assembling, maintaining and growing social networks are primary behaviours on GupShup. Unlike many others, where maintaining a personalized profile and conversing with a networked community take prominence, users of GupShup show markedly differ…

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