Queensland's film culture: the challenges of local film distribution and festival exhibition

Hemert, Tess Van; Ellison, Elizabeth

doi:10.1080/17503175.2014.1002269

Cited by 6 publications

(7 citation statements)

References 2 publications

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“…Namun, fakta bahwa saat ini pendapatan film terbesar masih berada pada eksibisi film melalui jalur bioskop maka strategi distribusi dengan mensinergikan pendekatan konvensional dengan digital dipercaya sebagai cara strategis dalam distribusi dan eksibisi film. Hal ini karena pada era digital seperti sekarang ini, distribusi dan eksibisi tidak bisa hanya bergantung pada satu platform media (Van Hemert & Ellison, 2015). Kenyataan di atas menunjukkan pentingnya mengkaji sejarah dan pengalaman dunia, khususnya industri film nasional sehingga kedepannya pemerintah dan para pelaku usaha film dapat merumuskan strategi dan kebijakan yang tepat.…”

Section: Pendahuluanunclassified

“…Oleh karena itu, dalam distribusi dan eksibisi film, produser dan distributor dituntut kreatifitasnya dalam membuat strategi promosi yang tepat, terutama melalui media sosial. Mereka perlu lebih serius dalam mengembangkan model distribusi dan eksibisi film dan tidak lagi bergantung pada pendapatan dari model konvensional (Van Hemert & Ellison, 2015).…”

Section: Distribusi Dan Eksibisi Film Secara Digitalunclassified

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Strategies and Challenges in Conventional and Digital Film Distribution and Exhibition in Indonesia

Iswahyuningtyas

Hidayat

2021

J. Komun.

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Today, media distribution and consumption can occur anytime, anywhere, anything, both conventional and digital. The change in media consumption behavior has brought many challenges for the Indonesian film industry, particularly distribution and exhibition. Film distribution should not just rely on the domestic market and film exhibitions through cinemas. The number of Indonesian cinemas and screens is not ideal, still concentrated in big cities, has low moviegoers, is dominated by foreign films, and lacks support from the government. This study intended to identify challenges and strategies for conventional and digital distribution and exhibition. Answer to that question, this study was carried qualitatively by conducting a literature review through meta-analysis related to history, experiences, and situations in some countries. Research findings indicate film distribution and exhibition need to run simultaneously conventional and digital. Digital distribution is urgent for expanding market size and cinemas revenue. The conventional distribution needs to be maintained because the highest film revenue still comes from cinemas exhibitions. Therefore, filmmakers should begin to organize their distribution strategy and expand cooperation with digital film providers. The government needs to build distribution infrastructures such as global film festivals and distribution agencies, also create policies related to exhibition incentives and tax rebates, especially for films with small audiences. Distribusi dan konsumsi media dewasa ini dapat dilakukan kapanpun, dimanapun, apapun, baik secara konvensional maupun digital. Perubahan perilaku konsumsi media membawa banyak tantangan bagi industri film di Indonesia, khususnya terkait aspek distribusi dan eksibisi. Distribusi film tidak boleh hanya bergantung pada pasar domestik dan mengandalkan eksibisi film melalui bioskop. Hal ini karena jumlah bioskop dan layar yang tersedia di Indonesia belum ideal, masih terpusat di kota besar, memiliki sedikit penonton, berada dalam dominasi film asing dan kurang mendapatkan dukungan dari pemerintah. Kajian ini dimaksudkan untuk mengetahui tantangan dan strategi dalam distribusi dan eksibisi film secara konvensional dan digital. Untuk menjawab pertanyaan tersebut kajian ini dilakukan secara kualitatif dengan melakukan kajian pustaka melalui analisis meta terkait sejarah, pengalaman, situasi yang terjadi di beberapa negara. Temuan penelitian menunjukkan bahwa distribusi dan eksibisi film perlu dilakukan secara simultan. Distribusi digital penting untuk memperluas pasar dan meningkatkan pendapatan. Distribusi konvensional perlu dipertahankan karena pendapatan film terbesar masih berasal dari distribusi melalui jalur bioskop. Oleh karena itu, pembuat film harus mulai mengatur sendiri strategi distribusinya dan meningkatkan kerjasama dengan provider film digital. Pemerintah perlu membangun infrastruktur distribusi seperti festival film dan agensi distribusi di tingkat global, dan membuat kebijakan terkait pemberian insentif eksibisi dan potongan pajak, khususnya bagi film dengan sedikit penonton.

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Section: Pendahuluanunclassified

Section: Distribusi Dan Eksibisi Film Secara Digitalunclassified

Strategies and Challenges in Conventional and Digital Film Distribution and Exhibition in Indonesia

Iswahyuningtyas

Hidayat

2021

J. Komun.

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“…According to Van Hemert and Ellison (2015), "the rapid and widespread evolution of digital media, particularly access to crowdfunding platforms, cost-effective filmmaking equipment and online methods of film distribution, has had a significant impact on both filmmakers and audiences" (Van Hemert and Ellison, 2015: 45). Dina Iordanova & Stuart Cunningham's volume Digital Disruption: Cinema goes online (2012), provides an interesting insight into how digital innovation in the cinematic process are creating wider possibilities for the global circulation of screen content.…”

Section: Transnational Distributionmentioning

confidence: 99%

Reinventing Nollywood: The impact of online funding and distribution on Nigerian cinema

Ebelebe

2017

Convergence

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The Nigerian film industry, often referred to as Nollywood, is currently experiencing significant transformations in its mode of production and distribution. These far-reaching transformations are driven by tech-savvy Nigerian film-makers who are willing to consider innovative models in the film-making practice – from crowdfunding to content distribution via online platforms – in their effort to become relevant in the changing digital global marketplace. Drawing on pertinent case studies and in-depth interviews with stakeholders in the Nigerian film industry, this article suggests that advances in digital technologies, such as the Internet and digital media, are creating new ways for new-generation film-makers in Nigeria to fund and circulate their creative work to a vast global audience.

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“…The previous research about local film culture consider some crucial issues such as promotion, exhibition, and networking to reach an audience (Buck, 1992;Van Hemert & Ellison, 2015). Most of the time, local filmmakers need more resources and capacities to promote and distribute their works.…”

Section: Introductionmentioning

confidence: 99%

Utilizing YouTube for The Local Film Culture Expansion

Suwarto,

Annisa,

Kulau

2023

JKM

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This article explore the role of YouTube in developing local film culture. The Covid-19 pandemic has disrupted various local short film festivals and screenings. Local filmmakers are trying to find alternative channels to show their short films via YouTube. Using the media industries studies perspective, this research offers two cases, Tilik and Loz Jogjakartoz, to study the role of YouTube for local film the promotion and distribution. Based on in-depth interviews, Ravacana Films and Kebon Ijo Studio implement specific strategies such as film upload timing, social media promotion and audience attention management so that their films trend on YouTube. This research reveals that YouTube can play an important role in connecting local filmmakers with audiences and the national film industry.

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Queensland's film culture: the challenges of local film distribution and festival exhibition

Cited by 6 publications

References 2 publications

Strategies and Challenges in Conventional and Digital Film Distribution and Exhibition in Indonesia

Strategies and Challenges in Conventional and Digital Film Distribution and Exhibition in Indonesia

Reinventing Nollywood: The impact of online funding and distribution on Nigerian cinema

Utilizing YouTube for The Local Film Culture Expansion

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