Purchase behavior in favor of domestic products in the West Balkans

Dmitrović, Tanja; Vida, Irena; Reardon, James

doi:10.1016/j.ibusrev.2009.05.003

Cited by 84 publications

(79 citation statements)

References 72 publications

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“…In line with previous studies on this subject (Shimp & Sharma, 1987;Luque et al, 2004;Dmitrovic et al, 2009), we found a positive relationship between consumer ethnocentrism and both the perceived quality of the wines and the purchase intention. This also provides clues for those in the regional governments and firms who are responsible for commercial policies on how to set the focus of their communication campaigns.…”

Section: Discussionsupporting

confidence: 93%

“…-Familiarity with a place and its products (González & Villanueva, 2001;Ahmed & d'Astous, 2007;Lee & Lockshin, 2011;Gázquez et al, 2012). -Consumer ethnocentrism (Shimp & Sharma, 1987;Klein et al, 1998;González & Villanueva, 2001;Luque et al, 2004;Dmitrovic et al, 2009), understood as the belief that a product deriving from your own ethnic or cultural group is inherently superior to similar products from other cultural or ethnic groups. -Consumer animosity (Klein et al, 1998;González & Villanueva, 2001;Jiménez & San Martín, 2010), i.e., "feelings of animosity towards a country related to previous or ongoing military, political, or economic events, which are reflected in the purchasing behaviour of consumers in international markets" (Klein et al, 1998).…”

Section: Proposal Of a Model Of The Roo Effectmentioning

confidence: 99%

“…Finally, we included the consumer ethnocentrism variable in the model as numerous studies have found it to be positively related to both domestic purchasing behaviour and the perceived quality of domestic products (e.g., Luque et al, 2004;Dmitrovic et al, 2009 In addition to analysing the relationships between the variables of the structural model, a further objective was to determine the moderating role that a consumer's familiarity with the product category can play in some of the relationships of the model. Studies such as those by Perrouty et al (2006), Atkin & Johnson (2010), and Atkin & Newton (2012) have shown that consumers who are more expert and involved in the purchase of wine give greater importance to the ROO information in their purchasing process.…”

Section: Proposal Of a Model Of The Roo Effectmentioning

confidence: 99%

“…This has been validated for different countries and contexts (e.g., Olsen et al, 1993;Klein et al, 1998;González & Villanueva, 2001;Luque et al, 2004;Srinivasan et al, 2004;Jiménez & San Martín, 2010;Dmitrovic et al, 2009). It consists of 17 items scored on a 7-point Likert scale.…”

Section: Proposal Of a Model Of The Roo Effectmentioning

confidence: 99%

See 3 more Smart Citations

The region-of-origin effect in the purchase of wine: The moderating role of familiarity

García-Gallego

Mera

Galán

2015

Span. j. agric. res.

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Research on the place-of-origin effect has proliferated in recent decades, although there are still gaps in this field, especially in relation to the region-of-origin (ROO) and to the influence of certain moderating variables on the effect. The purpose of this paper is to analyse the ROO effect in the purchase of wine, paying special attention to the moderating role played by familiarity. Via a survey of 427 consumers carried out in the region of Extremadura (Spain), the paper study how variables as the region's overall image, its image as a wine producer, the perceived quality of its products, and consumer ethnocentrism affect the intention to purchase regional wines. To reach that goal, a structural equation model was applied using the Partial Least Square technique to identify the variables that explain and moderate this intention. The results show the region's overall image (2.65% of contribution to the purchase intentions explained variance), its image as a wine producer (8.39%), the perceived quality of its products (22.42%), and consumer ethnocentrism (10.23%) to affect the purchase intentions directly and indirectly. The confirmation of a moderating effect of familiarity in one of the model relationships contributes to give answer to one of the most significant questions in marketing theory about the origin effect. These results have important managerial implications for policy decision-makers, confirming the value of implementing communication campaigns that pursue improvement of the region's image as a brand.Additional key words: Spanish wine market; partial least square; structural equation modelling; consumer behaviour; region image; perceived quality; consumer ethnocentrism.

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Section: Discussionsupporting

confidence: 93%

Section: Proposal Of a Model Of The Roo Effectmentioning

confidence: 99%

Section: Proposal Of a Model Of The Roo Effectmentioning

confidence: 99%

Section: Proposal Of a Model Of The Roo Effectmentioning

confidence: 99%

See 2 more Smart Citations

The region-of-origin effect in the purchase of wine: The moderating role of familiarity

García-Gallego

Mera

Galán

2015

Span. j. agric. res.

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“…In fact, it has been showed that the consumption of PDO wine is better explained through consumer ethnocentrism (Martínez-Carrasco et al, 2005), linking place of origin and consumption. The ethnocentrism has been considered as a source of purchase behavior that favors domestic products (Dmitrovic et al, 2009).…”

Section: Introductionmentioning

confidence: 99%

Valuation and importance of the extrinsic attributes of the product from the firms´ perspective in a Spanish wine protected designation of origin

Galán

Agúndez

Casquet

2014

Span. j. agric. res.

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Designations of origin (DOs) are commercial brands of wide use in the agro-food sector. Its use in Spain has taken place for more than three decades and although wineries managers have incorporated these new forms of protection, little is known about their opinion and their point of view during the DO implementation process. In fact, the consumers' point of view has been the one most often analyzed in the literature. In the present study we analyzed extrinsic attributes of a wine with DO from the company point of view. In particular, we analyzed brand, product, price, packaging and label, and origin of the product following a qualitative analysis on interviews carried out with winemakers of the DO wine Ribera del Guadiana during the last decade. The qualitative analysis of the interviews was performed using the software package ATLAS/ti, designed for this type of data analysis in the form of large blocks of text. The results indicated that winemakers consider that they offer a good product to the market, and try to promote their brands using the origin of the product as a marketing strategy. From the company point of view, this protected DO (PDO) has important opportunities for positioning to create a sustainable competitive advantage, focusing on quality and the territorial differentiation.

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Mapping the influence of country‐of‐origin knowledge, consumer ethnocentrism, and perceived risk on consumer action against foreign products

Ortega-Egea

García-de-Frutos

2021

J of Consumer Behaviour

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Consumers in Western markets are often called against foreign‐made products and their country‐of‐origin (COO), particularly against controversial COOs and products. As a result, Asian emerging countries and their manufacturing industries (e.g., apparel, toys, or chemicals) have become major targets of anti‐consumption in the West, with criticism rooted in political‐economic, social, and/or environmental issues. In addition, Western consumers' ethnocentric tendencies are often reinforced by campaigning for domestic product/service alternatives. This backdrop raises questions about the degree of consumers' macro COO knowledge and ethnocentrism, and of their importance as levers of consumer concern about (i.e., risk perceptions) and anti‐consumption of foreign products from a controversial COO. This article thus sheds light on the extent to which COO knowledge (whether macro or based on usage experience), along with consumer ethnocentrism, can be considered antecedents of two risk perception types and, in turn, of country‐driven anti‐consumption (CDAC)—in the context of this work, Spanish consumers' reluctance to buy and (non‐)ownership of Chinese apparel products. The findings reveal that consumer ethnocentrism heightens both psycho‐social and performance risk perceptions and contributes to reluctance to buy. Macro COO knowledge affects CDAC only indirectly through performance risk perceptions. By contrast, usage experience attenuates both performance and psycho‐social risk perceptions and directly affects foreign product ownership. Risk perceptions predict and mediate most of the effects of COO knowledge, consumer ethnocentrism, and usage experience on CDAC outcomes. Implications for research, policy, and practice are also discussed.

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Purchase behavior in favor of domestic products in the West Balkans

Cited by 84 publications

References 72 publications

The region-of-origin effect in the purchase of wine: The moderating role of familiarity

The region-of-origin effect in the purchase of wine: The moderating role of familiarity

Valuation and importance of the extrinsic attributes of the product from the firms´ perspective in a Spanish wine protected designation of origin

Mapping the influence of country‐of‐origin knowledge, consumer ethnocentrism, and perceived risk on consumer action against foreign products

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