volume 34, issue 3, P56-72 2018
DOI: 10.17576/jkmjc-2018-3403-04
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Dasrun Hidayat, Engkus Kuswarno, Feliza Zubair, Hanny Hafiar

Abstract: There is a correlation between the concept of public relations with the cultural activities of Jakhu Suku. The relationship is built through the behavior of Jakhu Suku communications in the tradition of giving a title that always emphasises the planning and evaluation stage. This is what lies behind this study with a locus of cultural research with a public relations theory approach. To answer the purpose of research, interviews and observation were used by involving all customary devices in the Village Banjar…

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