Research project "Communities of Print in Early Modern Europe"Over the last few decades, art history has been growing into a multidisciplinary field of research. One of its dimensions is visual culture studies 1 , which bring art history together with anthropology, social history, philosophy, psychology, geography and other disciplines. This approach extends the understanding of the objects of art by embedding them into contemporary outlook and practices. Regarding Renaissance Europe, the perspective of visual culture complements existing knowledge by including social, visual, economic dimensions of art in the whole picture. Such an approach seems to be especially valuable for this period, as the early modern Europe experienced a tremendous expansion of visual objects and constant change of the patterns of viewership. These changes developed new attitudes and practices of perceiving and using the objects of art and preconditioned the early mass production of these objects 2 .The printing press was one of these significant Renaissance innovations. It gave an impetus for the multiplication and dissemination of the books as the visual culture objects. Early modern books were not just a medium to reproduce the text, they also functioned as a commodity in domestic and international trade. They were also an object to collect, a product of a craft involving skilful artisans and artists. Books created communities of producers, owners, and readers; they increased the flow of texts in vernacular, sometimes across social, national and cultural borders [5, p. 1]. Books often included illustrations with their own aesthetical value, which sometimes influenced other types of applied arts, for example, painting, carving, and embroidery [3, p. 80; 7]. There were, however, limits to this "printing revolution". The printing press did not eradicate handwritten manuscripts, and for a long time printed books coexisted with the manuscript culture. Furthermore, printed texts could not replace traditional oral and visual media [3, pp. 78-79; 5, pp. 97-121].There was a powerful tension at the heart of early modern print culture. While the new printing presses allowed the creation of hundreds of uniform copies of different texts, in reality by the time those texts had been bound, bought and read each book became a unique artefact. Readers wrote in the margins or paid for expensive or cheap binding. Sometimes booksellers bound different texts together, creating unexpected (and unique) versions of the original works. Readers were also writers, annotating and changing their books in light of their unique experiences of life and their own reading patterns. So, in the face of mass production, the book 1 For visual culture studies, see: [4]; for changes in the art history and its connection to the studies in material culture, see: [6, pp. 3-28]. Критические обзоры и рецензии 691 reasserted its individuality through its existence as an artefact as well as a carrier of ideas. Nowadays, a scholar can hardly find two identical copies of early moder...