Public engagement with nonprofit organizations on Facebook

Cho, Moonhee; Schweickart, Tiffany; Haase, Abigail

doi:10.1016/j.pubrev.2014.01.008

Cited by 223 publications

(214 citation statements)

References 3 publications

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“…Espacios como los sitios web o las redes sociales configuran nuevas vías en las que uno de los principales retos es adaptarse a los diferentes públicos y generar una verdadera comunicación bidireccional, caracterizada por la conversación por el usuario (Silva, 2012;Cho, Schweickart y Haase, 2014;Huertas, 2014;Fernández-Torres y Casterillo-Ostío, 2016;Lillqvist, Louhiala-Salminen, y Kankaanranta, 2016).…”

Section: Introductionunclassified

La participación de los stakeholders de las asociaciones contra el cáncer en Facebook

Díaz-Campo

Gómez

2017

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Esta investigación analiza la estrategia en Facebook de cuatro asociaciones iberoamericanas de lucha contra el cáncer de países donde esta enfermedad representa la segunda causa de mortalidad. El estudio aborda las características que presentan los mensajes que consiguen mayor interacción con el público a través de la opción “comentar”. Las publicaciones más comentadas son aquellas que abordan el cáncer de forma genérica o bien no lo mencionan; además de informar y concienciar persiguen otros objetivos diferentes a los de las asociaciones y emplean la imagen como recurso principal acompañada de un hashtag o enlace a la web de la entidad.The participation on Facebook of stakeholders in non-profit organisations against cancer.AbstractIn this paper, we analyse the Facebook strategy of four associations against cancer in Ibero-America where cancer is the second highest cause of mortality. We focus on messages with public interaction through the Comment button. The posts that receive most comments are those that refer to cancer in a general way and those that do not mention cancer at all. They inform and raise awareness, pursuing goals that are different to those of the associations, using images, hashtags and website links as their main tools.KeywordsNon-profit organisations, Facebook, cancer, interaction, health communication.

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Section: Introductionunclassified

La participación de los stakeholders de las asociaciones contra el cáncer en Facebook

Díaz-Campo

Gómez

2017

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“…al., 2011). One of the greatest challenges facing many nonprofits is to raise funds to support the charitable cause (Chin, 2011;Cho and Gillespie, 2006;Cho, Schweickartb and Haasec, 2014;Corder, 2001). The strength of nonprofits lies in the diversity of their funding sources (Krestalude, 2011) and the various strategies they use to raise funding (Cho and Gillespie, 2006;Edwards, 1997;Galaskiewicz, 1997;Hughes and Palen, 2009).…”

Section: Social Media and Nonprofit Fundraisingmentioning

confidence: 99%

“…IT is increasingly used for fundraising and financial management in recent times because it helps in enhancing public awareness and facilitates better customer relationship management (Auger, 2013;Cho, Schweickartb and Haasec, 2014 (Krestalude, 2011). Efficient use of technology improves the chances of getting access to funding avenues in the future and also helps in identifying prospective donors (Sheridan, 2004).…”

Section: Social Media and Nonprofit Fundraisingmentioning

confidence: 99%

“…It contributes to the societal well-being through various support services that include healthcare delivery, employment, education, and protection of the environment, plants and animals (Briones et al, 2011;Cho, Schweickartb and Haasec, 2014;Gálvez-Rodriguez et. al., 2014;Grooters, 2011;Guo and Saxton 2014;.…”

mentioning

confidence: 99%

“…In recent times, nonprofit organizations have increased ICT use for fundraising, advocacy, community engagement, and communication with stakeholders (Auger, 2013;Cho, Schweickartb and Haasec, 2014;Suárez, 2009). Large and well-established nonprofits like the American Red Cross, Oxfam, and American Cancer Society have relied on ICT tools like social media to undertake various activities, especially raising funds (Grooters, 2011).…”

mentioning

confidence: 99%

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