“…Further supporting the latter, and as expected, gossip receivers perceived targets described as having violated norms negatively on essential person perception dimensions (low in morality, sociability, competence, and unexpectedly dominance; Abele et al, 2016; Fiske et al, 2007; Pinto et al, 2010). A potential reason for these norm violations decreasing dominance could be that such violations are mostly perceived as harmful for others as opposed to providing benefits, the latter is found essential for status and power affordances (Durkee et al, 2020; Van Kleef et al, 2012). Extending to behavioral intentions, people were more intent on punishing targets described as having violated norms.…”