“…It has been previously disclosed that placing almost any substituent in the ortho -positions of 1,8-bis(dimethylamino)naphthalene (“proton sponge”, 1 ) influences, often dramatically, its structure, − basicity, ,, and reactivity. , For example, whereas the parent compound 1 and the vast majority of its derivatives normally exist as in/in conformers with the free NMe 2 electron pairs pointing toward each other, for 2,7-bis(trimethylsilyl)derivative the nonconventional in/out form 2 becomes dominant. , Recently, we have demonstrated that fixation of the in/out form can be organized via intramolecular hydrogen bonding (IHB) between the NMe 2 and tertiary α-hydroxymethyl groups as in 3 . Unlike this, primary and secondary o - mono- and dialcohols prefer in/in conformation in which the OH groups participate in the formation of ···OH···OH··· associates , (cf. also ref ).…”