Proses Kreatif Desain Komunikasi Visual E-Magazine Radio PRFM News Channel sebagai Media Promosi

Abstract

This project examines the development of digital promotional media in the form of an e-magazine for Radio PRFM News Channel with the aim of increasing audience reach and engagement in the digital era. The method used is a qualitative approach with a creative process of Design Thinking based on the stages of Quantify the problem, Generate concepts, Refine concepts, Select a concept, Design, and Present. This process involves identifying the need for effective visual promotion, exploring and refining design concepts that are in accordance with the character of PRFM, and implementing e-magazine design using digital design software. The results of the development show that an e-magazine with a modern, professional design is able to increase media appeal and expand information distribution. This e-magazine is published through the Hyzine Flipbook platform which supports features and easy access via desktop and mobile devices. In conclusion, the transformation of Radio PRFM's promotional media into digital form through e-magazines is effective in strengthening existence, increasing audience engagement, and opening up new business opportunities in the digital media era.