Promoting the Development of Edible Landscapes in Suburban Areas with Place Branding—A Case Study in Taiwan

Abstract

The process of urbanization has brought about a series of negative effects and prompting researchers to critically reflect on the pros and cons of urbanization. In particular, the rapid development of urbanization has posed serious challenges in terms of food and environmental issues. Edible landscapes have been proposed as a means to offset some of the negative impacts, but many of the challenges faced by edible landscapes in the development process have hindered their development. Therefore, how to promote the further development of edible landscapes in cities has become the focus of current research. This paper takes the edible landscape in the San-He community of the Long tan District, Taoyuan City, Taiwan as a case study and uses in-depth interviews and non-participant observation to investigate the strategies of using local brands to solve the challenges of edible landscape development. The study found that the development of edible landscapes in urban communities can bring many social, economic, and cultural benefits to the communities, but the development of edible landscapes also faces challenges such as marketing, government policies, and growing techniques, which can be effectively addressed by place branding strategies. The results of this study can be used as a guide for the development of edible landscapes by local governments, communities, participants in edible landscapes, or similar cultural countries.