Progressive Television, Translation, and Globalization: The Case of <i>Glee</i> in Latin America

Bernabo, Laurena

doi:10.7560/vlt8006

Cited by 1 publication

(2 citation statements)

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“…Linguistic translations are thus cultural co-productions wherein exporting nations provide visual elements and adapting countries supply the precise language. This complex process is a site of cultural negotiation, the particulars of which are shaped by the institutional demands and production norms specific to that context (Bernabo, 2017). I argue here that translation is a central site for producing cultural hybridity (Escosteguy, 2001).…”

Section: Localizing Televisionmentioning

confidence: 99%

“…This article provides an analysis of cultural translation through which we gain clarity into processes of cultural transformation. Glee was a hit U.S. series that featured a diverse cast including many BIPOC (Black, Indigenous, and people of color) characters whose identities were both discussed and verbally and vocally expressed (Bernabo, 2017). Glee ’s translation at New Art Dub in Mexico City thus constitutes a compelling case study for examining the role of dubbing professionals in (re)constructing marginalized identities in globally circulating media texts.…”

Section: Introductionmentioning

confidence: 99%

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Whitewashing diverse voices: (de)constructing race and ethnicity in Spanish-language television dubbing

Bernabo

2021

Media, Culture & Society

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When television programs are translated for global audiences, languages are changed, but so too are constructions of diverse identities. Characters who are Black, Indigenous, or people of color (BIPOC) undergo transformations in order to be intelligible outside of their original national contexts; such transformations might reinforce these characters’ difference or eliminate it, effectively whitewashing BIPOC voices. This article unpacks this phenomenon by investigating the translation of diverse characters through the lens of the many industrial norms and constraints that shape the dubbing industry. Using the international Fox hit Glee (2009–2015) as an entry point for exploring the role of dubbing in Latin America, this study complicates conventional notions about global media’s imperialist and hybridizing implications by tracing political economy and industrial practices onto the dubbing of Black, Latinx, and Asian television characters.

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Section: Localizing Televisionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%