volume 34, issue 3, P426-439 2018
DOI: 10.17576/jkmjc-2018-3403-26
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Abstract: The research aims to find out whether the responses of bloggers and public relations practitioners have any implication for the practice of public relations, and, whether blogging is an ethical tool to the public relations industry. This research studies the extent of the blogola (paid-post) practice and help understand why organizations still insist on practicing blogola despite the risk of negative public relations. The research also explores the ethical challenge encountered by the public relations industry…

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