Proactive and reactive strategic flexibility in coping with environmental change in innovation

Strategic Flexibility: A Review of the Literature

“…In this sense, the literature claims that the mechanisms of strategic flexibility and the sources of strategic options may include tactical flexibility (Fredericks 2005), organizational flexibility (Sushil and Stohr 2014;Volberda 1996), technological flexibility (Wang et al 2015b), operational and 16 D. Brozovic manufacturing flexibilities (De Toni and Tonchia 1998;Nandakumar et al 2014), IS/IT Sushil and Stohr 2014), marketing capabilities (Ling-Yee and Ogunmokun 2013; Singh 2014), strategic alliances (Young-Ybarra and Wiersema 1999), quality management (Fernández-Pérez and , niche strategies , networks (Mason and Mouzas 2012), open innovation (Rajala et al 2012), outsourcing (Arias-Aranda et al 2011;Hilman and Mohamed 2013;Quinn 1999), entrepreneurial orientation (Mishra and Jain 2014) and business processes in general (Sushil and Stohr 2014). Also, the role of innovation and R&D as enablers of the proactive dimension of strategic flexibility is rarely considered, with notable exceptions appearing only recently (Fan et al 2013;Rajala et al 2012). In fact, within the scope of the literature on agility, which depicts strategic flexibility as a dynamic, context-specific and change-embracing organizational ability (Goldman et al 1995;Swafford et al 2006), innovation as a source of novel opportunities plays a significant role (Mathiassen and Pries-Heje 2006;Stratton and Warburton 2003).…”

“…According to the literature, another beneficial outcome involves increased innovation capabilities; the potential absorptive capacity for developing explorative innovation is higher in a strategically flexible organizational culture, which induces innovativeness (Zhou and Wu 2010). Authors have noted increased innovation capabilities (Fan et al 2013;Li et al 2008) and a positive influence on entrepreneurial orientation (Arief et al 2013).…”

Exploring the Proactivity Levels and Drivers of Environmental Strategies Adopted by Vietnamese Seafood Export Processing Firms: A Qualitative Approach

“…Increased environmental pressure has driven the new line of research, concentrating on the so-called environmental, eco-friendly, environmentally friendly or green strategy [4,6,8]. Thus far, there are three major streams of studies on environmental strategies (ESs): (1) Drivers and barriers of the adoption of ESs; (2) integrated models linking antecedents to consequences of ESs and (3) the change in corporate ESs or the level of ES proactivity [6,[9][10][11][12]. It should be mentioned that research on the first two streams have selected participating companies from different industries [6] that have different regulatory context rather than a uniform set of environmental policies for a single industry.…”

The effect of strategic flexibility configurations on product innovation

“…In one of his early studies, Sanchez (1995) indicates a positive relationship between strategic flexibility and product innovation. Further, Zhou and Wu (2010), Fan et al (2013) and Wei et al (2014) show a supportive role for strategic flexibility in product innovation. The same results are presented by Kamasak et al (2016).…”

“…Apart from the marketing-mix factors, the research also includes questions about new market opportunities, and agent, customer, and consumer information (Fan et al, 2013;Combe and Greenley, 2004). …”