Price promotions for food and beverage products in a nationwide sample of food stores

Powell, Lisa M.; Kumanyika, Shiriki; Isgor, Zeynep; Rimkus, Leah; Zenk, Shannon N.; Chaloupka, Frank J.

doi:10.1016/j.ypmed.2016.01.011

Cited by 40 publications

(67 citation statements)

References 38 publications

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“…These findings are consistent with other research that has found lower prevalence of price promotions in the food supply for healthier product categories: Powell et al found that in US supermarkets, prevalence of price promotions was lowest among fresh fruits and vegetables and highest among sugar-sweetened beverages (23) . In addition, a 2014 content analysis of online grocery store coupons from six national grocery chains found that very few of the available coupons during the study period were for fruits (<1%) or vegetables (3%), and that 25% were for processed snack foods, candies, and desserts (51) .…”

Section: Discussionsupporting

confidence: 92%

“…This is greater than recent estimates of the prevalence of price promotions in the national food supply: a 2016 study by Powell et al examining promotions on food and beverage products from a nationwide sample of food stores found that 13.4% of sampled products in supermarkets, 4.5% in grocery stores, and 2.6% in limited service stores featured price promotions (23) . The higher prevalence of promotions found among actual purchases in this study suggests that shoppers preferentially buy price-promoted items, as would be expected.…”

Section: Discussionmentioning

confidence: 81%

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Deal or no deal? The prevalence and nutritional quality of price promotions among U.S. food and beverage purchases

Taillie

Yang

et al. 2017

Appetite

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Objective This study examines trends in the prevalence of price promotions among packaged food and beverage purchases, differences in prevalence by household race/ethnicity or income, and the association between price promotions and the nutritional profile of purchases. Design This cross-sectional study utilizes a dataset of 90 million purchases from 38,744 (2008) to 45,042 (2012) US households in 2008–2012. Chi-square tests were used to examine whether the proportion of purchases with price promotions changed over time or differed by household race/ethnicity or income. T-tests were used to compare purchased products’ nutritional profiles. Results Prevalence of price promotions among packaged food and beverage purchases increased by 8% and 6%, respectively, from 2008 to 2012, with both reaching 34% by 2012. Higher-income households had greater proportions of purchases with price promotions than lower-income households. Asian households had the highest proportion of purchases with any price promotion, followed by non-Hispanic whites. While total price-promoted packaged food purchases had higher mean energy, total sugar, and saturated fat densities than purchases with no price promotions, absolute differences were small. Conclusions Prevalence of price promotions among US household purchases increased from 2008 to 2012 and was greater for higher-income households. No clear associations emerged between presence of price promotions and nutritional quality of purchases.

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Section: Discussionsupporting

confidence: 92%

Section: Discussionmentioning

confidence: 81%

Deal or no deal? The prevalence and nutritional quality of price promotions among U.S. food and beverage purchases

Taillie

Yang

et al. 2017

Appetite

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“…The limited evidence examining the extent of beverage price promotions to date suggests that SSBs are more commonly price promoted compared to non‐sugary beverages. A cross‐sectional in‐store audit of price promotions across a nation‐wide sample of food stores (including 955 supermarkets) in the United States during 2010–12 revealed that there was a higher prevalence of price promotions among SSBs (18.2%) compared to non‐sugary beverages (12.1%) 13 . Similarly, a four‐week examination of beverage price promotions in New Zealand during 2007 highlighted that less healthy beverages, such as SSBs (44.1%), were more likely to be price promoted compared to healthier beverages (14.9%) 14 .…”

mentioning

confidence: 99%

The frequency and magnitude of price‐promoted beverages available for sale in Australian supermarkets

Zorbas

Gilham

Boelsen‐Robinson

et al. 2019

Australian and New Zealand Journal of Public Health

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Objective: Price promotions are used to influence purchases and represent an important target for obesity prevention policy. However, no long-term contemporary data on the extent and frequency of supermarket price promotions exists. We aimed to evaluate the frequency, magnitude and weekly variation of beverage price promotions available online at two major Australian supermarket chains over 50 weeks. Methods:Beverages were categorised into four policy-relevant categories (sugar-sweetened beverages, artificially-sweetened beverages, flavoured milk and 100% juice, milk and water). The proportional contribution of each category to the total number of price proportions, the proportion of price promotions within the available product category, the mean discount, and weekly variation in price promotions were calculated.Results: For Coles and Woolworths respectively, 26% and 30% of all beverages were price promoted in any given week. Sugar-sweetened beverages made up the greatest proportion of all price promotions (Coles: 46%, Woolworths: 49%). Within each product category, the proportion of sugar-sweetened and artificially-sweetened beverages that were price promoted was similar, higher than the other categories and reasonably constant over time. Diet drinks and sugar-sweetened soft drinks were most heavily discounted (by 29-40%). Conclusions:Beverage price promotions are used extensively in Australian supermarkets, undermining efforts to promote healthy population diets. Implications for public health:Policies restricting price promotions on sugar-sweetened beverages are likely to be an important part of strategies to reduce obesity and improve population nutrition.

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“…Low-and middle-income groups, with or without dependents, have consistently demonstrated deal-seeking grocery shopping behaviours (Ma et al, 2011;Hillier et al, 2015;Peric, 2015;Powell et al, 2016). This includes travelling further and more frequently to buy from cheaper discount stores, consulting flyers, and finding alternatives (Hillier et al, 2015).…”

Section: Incomementioning

confidence: 99%

Pre-Shopping Habits and Consumer Vulnerability in Food Retailing

Charlebois¹,

Chamberlain²,

Herian³

2018

JFR

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Food prices in Canada have reached uncharacteristic highs in the last two years. Seven-dollar heads of cauliflower in 2016 became the poster-vegetable of the costs of food prices and questions arose about how Canadian consumers were assessing and mitigating their vulnerability. This study surveyed just over 1000 Canadians in all regions of Canada, including the North, to assess perceived vulnerability of Canadian consumers to rises in food prices and determine the behavioural changes that occurred to mitigate vulnerability. We found that Canadians generally felt more vulnerable to fluctuating food prices and that certain demographic traits, such as age, income, geographic location, and family status did have an impact on degree of vulnerability and what methods consumers would use to try to adapt to price volatility. Some consumer groups were more vulnerable than others, but consumers demonstrated awareness of and ability to adapt to changes in food prices over time.

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Price promotions for food and beverage products in a nationwide sample of food stores

Cited by 40 publications

References 38 publications

Deal or no deal? The prevalence and nutritional quality of price promotions among U.S. food and beverage purchases

Deal or no deal? The prevalence and nutritional quality of price promotions among U.S. food and beverage purchases

The frequency and magnitude of price‐promoted beverages available for sale in Australian supermarkets

Pre-Shopping Habits and Consumer Vulnerability in Food Retailing

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