“…Larson and MassettiMiller (1984) also found relatively little media impact in their study of a public education campaign on recycling participation. Although the level of recycling was already high in the community they examined, there was little noticeable change in recycling behavior as a result of media campaigns (see Krendl, Olson, & Burke, 1992, on this topic also). On the other hand, Winett, Leckliter, Chin, and Stahl's (1984) field experiment found that mediated information could induce lower energy consumption, perhaps because their media "stimulus" was accompanied by extensive personal contact.…”