Predictors of Young People's Charitable Intentions to Donate Money: An Extended Theory of Planned Behavior Perspective

Abstract

An extended theory of planned behavior (TPB) was used to predict young people's intentions to donate money to charities in the future. Students (N = 210; 18–24 years) completed a questionnaire assessing their attitude, subjective norm, perceived behavioral control (PBC), moral obligation, past behavior, and intentions toward donating money. Regression analyses revealed that the extended TPB explained 61% of the variance in intentions to donate money. Attitude, PBC, moral norm, and past behavior predicted intentions, representing future targets for charitable‐giving interventions.

An Investigation of the Characteristics of Australian Charitable Donors

“…One of the key functions of a charity is to raise funds to enable them to carry out their primary purpose, which is for the relief of poverty or for the advancement of education, or for the advancement of religion or for other purposes beneficial to the community (Charities Digest, 1995;Knowles, Hyde, & White, 2012). It has also been proposed that people donate to charities that fit with the donors' self-image (Polonsky, 2000).…”

Predicting Facebook Users’ Online Privacy Protection: Risk, Trust, Norm Focus Theory, and the Theory of Planned Behavior

“…The model has been used to examine consumer behaviors (Smith, Terry, Manstead, Louis, Kotterman, & Wolfs, 2008), health behaviors (Duncan, Forbes-McKay, & Henderson, 2012;KarimiShahanjarini et al, 2012;Louis, Davies, Smith, & Terry, 2007), socially-minded behaviors such as energy conservation (Nolan, Schultz, Cialdini, Goldstein, & Griskevicus, 2008) and charitable intentions to donate (Knowles, Hyde & White, 2012), and hundreds of other behaviors (see Armitage & Conner, 2001;Chudry, Foxall, & Pallister, 2011;Manning, 2009;McLachlan & Haggar, 2011).…”

Moderating role of religious beliefs on attitudes towards charities and motivation to donate

“…A charity's primary function is to raise funds that enables them to carry out their service for the society, whether it is for the relief of poverty or for the relief of a disaster, or for the welfare of human rights, or for the advancement of education, or for the advancement of religion or for other purposes that are beneficial for the community (Charities Digest, 1995; Knowles et al, 2012). Therefore, creating a favourable attitude is one of the key objectives for charitable organisations as they strive to raise more funds to help them carry out their services for the community.…”