Critical scholars have long examined the ways in which identity categories are forcibly written upon bodies through the functioning of social norms. For many marginalized groups, such critiques have been central to challenging pathologising understandings of identity categories, often by uncoupling bodies from identities. Yet despite this, normative accounts of embodiment are still forcibly written upon the bodies of many groups of people, albeit often in mundane ways. Nowhere is this perhaps more evident than in the lives of trans people. This paper explores one instance of this by examining in close detail some of the key discursive strategies deployed by Oprah Winfrey in her first interview with Thomas Beatie. It is argued that Beatie is constantly drawn into a logic of 'bodily evidence' that demands of him an aetiological account of himself as a man, and from which, Winfrey concludes, he is always left lacking.Keywords transphobia, rhetorical analysis, discrimination, gender normativity, masculinity This is an Author's Accepted Manuscript of an article published in Feminism and Psychology, Copyright Sage, DOI: 10.1177/0959353514526221 2 There now exists a considerable body of attitudinal research examining beliefs about lesbians and gay men held amongst the general population (see chapters in Pardie and Luchetta, 1999, for a summary). There also exists a considerable body of discursive research that has mapped the ways in which discrimination against lesbians and gay men occurs in everyday interactions, and the particular rhetorical devices that are deployed to this end (see, for example, Land and Kitzinger, 2005;Speer and Potter, 2000). An excellent example of such discursive research appears in the work of Elizabeth Peel (2001), who coined the term 'mundane heterosexism' to refer to the commonplace (though no less violent) ways in which discrimination against lesbians and gay men often passes by under the guise of humour or claims to liberalism. A second important example of research in the discursive tradition is provided by Virginia Braun (2000), who suggests that heterosexism can occur either by commission (the explicit voicing of heterosexist comments) or by omission (the failure to challenge heterosexism).Yet whilst these bodies of research (attitudinal and discursive) have contributed much to our knowledge of discrimination against lesbians and gay men, they have not yet contributed as much to our understanding of the general population's attitudes towards trans people, or the everyday ways in which discrimination against trans people occurs in conversation. Whilst of course there is a growing body of research on the explicit discrimination that trans people face (e.g., Couch et al., 2008;Whittle et al., 2007), there has to date been less published on how and why such discrimination occurs. Exceptions to this are the development and limited application of a scale designed to measure attitudes toward trans people amongst the general population (Hill and Willoughby, 2005), a UK study of attitud...