This work gives special attention to examination of precedent name and its connotative meaning in mass media texts. Precedent name is viewed as a result of semantic condensation of the corresponding precedent text and/or precedent situation. The purpose of using precedent name in speech consists in giving a concise and brief characteristic to the subject of assessment through the system of meaningful standards, clichéd images that became an etalon of certain qualities of a person within the framew…
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