The objective of this article is to study the population of women practicing Alpine ski and their skiing equipment consumption. This analysis is based on their own comments and not on what communicators or manufacturers say about them. Who are the woman practicing ski? What do they really do when skiing? How do they buy their skiing equipment? Are their consumptions influenced by their social position and their form of practice? These questions will be studied within the framework of the sociological theories of sports practices and consumption. Using a systematic random sampling device (n=318), a questionnaire survey was carried out in a winter sports resort. Besides basic albeit important socio-demographic features such as skier ages and social positions, we spot two practicing profiles: the first one in search of conviviality, relaxation and pondering, whom we qualified as "sensualist", is clearly the most numerous one. The second one that we named "performer" corresponds to women practicing with underlying motivations such as physical exertion, risk-taking and technical skiing concern. Paradoxically, the ski brands mainly aim this second rarer profile in their communication. As far as skiing equipment is concerned, renting corresponds to a market share of 70% (and thus purchasing to 30%). Considering the criteria of choosing their equipment, all women want a technology adapted (to the women), easy to ski and light. Nevertheless, they differ as buyers usually ask for a good price when renters admit a "default choice". This emphasizes the importance of the advising role when renting or buying. The aesthetic criteria often evoked for the feminine consumption are not advanced here. The segmentation buyer versus renter is operated through the innovative statistical technique of logistic regression with lasso. First, spatial and temporal elements of the socio-demography and the forms of practices were selected and secondarily, motivational issues were underlined. Beyond the fact of describing and of understanding these feminine practices of ski and associated equipment consumption, we shall conclude with some managerial implications of this fieldwork.