1968
DOI: 10.1037/h0025528
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Postdecision dissonance at post time.

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Cited by 157 publications
(77 citation statements)
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References 6 publications
(1 reference statement)
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“…More generally, researchers have long recognized that people fail to understand sunk costs as irrelevant to current decisions, and often inappropriately cling to losing courses of action (Knox & Inkster, 1968). Entrapment may be relevant to the influence of EGM jackpots on gambling behavior, because problematic players can continue to justify their gambling in the face of mounting losses by rationalizing that a jackpot win would bring them back past even money.…”
Section: Entrapmentmentioning
confidence: 99%
“…More generally, researchers have long recognized that people fail to understand sunk costs as irrelevant to current decisions, and often inappropriately cling to losing courses of action (Knox & Inkster, 1968). Entrapment may be relevant to the influence of EGM jackpots on gambling behavior, because problematic players can continue to justify their gambling in the face of mounting losses by rationalizing that a jackpot win would bring them back past even money.…”
Section: Entrapmentmentioning
confidence: 99%
“…Prema tome, provedba odluke dovodi do još veće privrženosti odluci. Knox i Inkster (1968) na konjičkim su utrkama ispitivali osobe koje su se kladile na pobjednika koliko su uvjereni da će odabrani konj pobijediti. Prva procjena dana je dok su ispitanici stajali u redu za uplatu, a druga neposredno nakon uplate.…”
Section: Uvodunclassified
“…This activity leads a customer to behave the same as the WOM valence [42]. Studies show that there is internal pressure to behave consistently with what a customer tells other people [43], [44]. A customer may show more affection and repurchase intention for the products or services that s/he has communicated about with other people than those s/he has not.…”
Section: Wom Communication and Trans-purchase Intentionmentioning
confidence: 99%