“…"Book culture has changed and enriched not only the content of visual images, but also the methods of constructing them, the languages of visual culture, creating perfect graphic illustrations that have risen to classical standards, theatrical (dramatic, ballet, opera), film and television productions. And although they retain the basis of the book's narrative: the development of the plot, there is not only a replacement of the signs system (verbal with visual) that translates the content, but also the construction of an independent aesthetic task: the desire to evoke special intellectual and emotional states in the viewer (Strizoy & Khrapova, 2018).…”