Political Communication and Influence through Microblogging--An Empirical Analysis of Sentiment in Twitter Messages and Retweet Behavior

Stieglitz, Stefan; Dang-Xuan, Linh

doi:10.1109/hicss.2012.476

Cited by 217 publications

(169 citation statements)

References 26 publications

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“…"Contagion" was indexed as the number of times each message was retweeted by a user for each moral/political topic (see SI Appendix, section 1, for more details). A retweet occurs when one user shares another user's message with his or her own social network, and represents a key form of information diffusion on Twitter (27).…”

Section: Resultsmentioning

confidence: 99%

“…For each study, our statistical models included our three main predictor variables, as well as covariates known to affect retweet rate independent of message content (27), including number of Twitter followers the original message author had, whether media or a URL was attached to the message, and whether the message author was a "verified" Twitter user. All predictors were grand-mean centered, and all binary variables were effects coded.…”

Section: Methodsmentioning

confidence: 99%

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Emotion shapes the diffusion of moralized content in social networks

Brady

Wills

Jost

et al. 2017

Proc. Natl. Acad. Sci. U.S.A.

773

605

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Political debate concerning moralized issues is increasingly common in online social networks. However, moral psychology has yet to incorporate the study of social networks to investigate processes by which some moral ideas spread more rapidly or broadly than others. Here, we show that the expression of moral emotion is key for the spread of moral and political ideas in online social networks, a process we call "moral contagion." Using a large sample of social media communications about three polarizing moral/political issues (n = 563,312), we observed that the presence of moral-emotional words in messages increased their diffusion by a factor of 20% for each additional word. Furthermore, we found that moral contagion was bounded by group membership; moral-emotional language increased diffusion more strongly within liberal and conservative networks, and less between them. Our results highlight the importance of emotion in the social transmission of moral ideas and also demonstrate the utility of social network methods for studying morality. These findings offer insights into how people are exposed to moral and political ideas through social networks, thus expanding models of social influence and group polarization as people become increasingly immersed in social media networks.O ur sense of right and wrong shapes our daily interactions in a variety of domains such as political participation, consumer choices, and close relationships. What factors inform our intuitions about morality? Influential theories in psychology maintain that our moral sense is shaped by the social world (1), insofar as decades of research demonstrate that social communities influence moral development in children (2) and account for cross-cultural variation in moral beliefs (3). Furthermore, social information serves as input for cognitive and emotional processes in moral judgment and decision-making (4).Despite a broad consensus that morality is influenced by attitudes and norms transmitted by our social world, remarkably little work has examined how social networks transmit moral attitudes and norms. Most existing research takes a dyadic perspective to study the social transmission of morality; typically, one person (such as a child) is exposed to another's ideas (e.g., parent) through behavior or communication (1, 2). In society, the transmission of morality goes well beyond the dyad. Our moods, thoughts, and actions are shaped by the entire network of individuals with whom we share direct and indirect relationships (5). Thus, we often develop similar ideas and intuitions as others because we are socially connected to them (6). This phenomenon is often deemed social "contagion" because it mimics the spread of disease. We use a social contagion perspective to illuminate how morally tinged messages about political issues are transmitted through social networks.Research on the emotional underpinnings of morality provides a theoretical framework to understand the processes that may drive social contagion in the domain of morality. Emotions...

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Section: Resultsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Emotion shapes the diffusion of moralized content in social networks

Brady

Wills

Jost

et al. 2017

Proc. Natl. Acad. Sci. U.S.A.

773

605

View full text Add to dashboard Cite

show abstract

“…A recent EDUCAUSE study (Dahlstrom, Walker, & Dziuban, 2013;Smith & Caruso, 2010) indicates that social media are being formally integrated into institutional academic learning experiences, and being informally used by students to supplement their learning experiences. This allows students to reach wider social networks via social media while simultaneously "meeting the student population where it lives: i.e., online, in social networking sites and in the microforms of communication adopted in Twitter" and other popular online platforms (Gruzd, Haythornthwaite, Paulin, Absar, & Huggett, 2014, p. 254).…”

Section: Formal and Informal Learning Contextsmentioning

confidence: 99%

Analyzing Social Media And Learning Through Content And Social Network Analysis: A Faceted Methodological Approach

2016

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In just a short period of time, social media have altered many aspects of our daily lives, from how we form and maintain social relationships to how we discover, access and share information online. Now social media are also affecting how we teach and learn. In this paper, we discuss methods that can help researchers and educators evaluate and understand the observed and potential use of social media for teaching and learning through content and network analyses of social media texts and networks. This paper is based on a workshop given at the 2014 Learning Analytics and Knowledge conference, and presents an overview of the measures and potential of a multi-method approach for studying learning via social media. The theoretical discussion is augmented with study of the case of Twitter discussion from a cMOOC class.

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“…Currently, Congress members consider Twitter rather a vehicle for selfpromotion as they are primarily links to news articles about themselves and to their blog posts, and to report on their daily activity [16]. Twitter is widely used for dissemination of politically relevant information and that the mere number of party mentions accurately reflects the election result suggesting that microblogging messages on twitter seem to validly mirror the political landscape [17].…”

Section: Microbloggingmentioning

confidence: 99%

Social Media Analytics and Intelligence

Jagdale¹

2018

IJCA

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Recent advances in the internet have helped social media to influence many areas of business, marketing, weather forecasting, communication etc. Social media Analytics has become a vital part of the data analytics as the vast population is involved in social media and immeasurable insights can be taken from their activities in the social media websites. In this paper, we summarise different techniques used to analyze social media activities like tweets, blogs, etc., and to present the pros and cons of each. KeywordsKeywords are your own designated keywords which can be used for easy location of the manuscript using any search engines.

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Political Communication and Influence through Microblogging--An Empirical Analysis of Sentiment in Twitter Messages and Retweet Behavior

Cited by 217 publications

References 26 publications

Emotion shapes the diffusion of moralized content in social networks

Emotion shapes the diffusion of moralized content in social networks

Analyzing Social Media And Learning Through Content And Social Network Analysis: A Faceted Methodological Approach

Social Media Analytics and Intelligence

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