Plant-based diets and destination image: a holistic approach

Guachalla, Adrian

doi:10.1080/14766825.2021.1876717

Cited by 8 publications

(10 citation statements)

References 55 publications

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“…Differences were found among demographic groups and their consumption patterns in relation to motivations, food attractiveness and satisfaction/loyalty. These findings are consistent with Guachalla (2021) by indicating that various people have dissimilar perceptions and satisfaction with plantbased diets due to levels of familiarity with the health considerations related to plantbased foods.…”

Section: Discussion and Theoretical Implicationssupporting

confidence: 88%

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Does a healthy diet travel? Motivations, satisfaction and loyalty with plant-based food dining at destinations

Chang

Morrison

Chen

et al. 2021

BFJ

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PurposeThe research objectives were to: (1) examine the relationship among motivations, satisfaction and loyalty with plant-based food dining at destinations; (2) determine if and how the attractiveness of eating plant-based foods moderates satisfaction and loyalty; and (3) investigate potential differences in visitor background information and consumption characteristics.Design/methodology/approachA survey was conducted at tourist attractions in southern Taiwan and 274 valid questionnaires were obtained. The relationships among motivations, satisfaction and loyalty were investigated when eating plant-based foods during travel. The moderating effects of food attractiveness on motivations and satisfaction/loyalty were measured.FindingsThe results indicated a positive relationship between motivations and satisfaction/loyalty in plant-based food dining. Motivations for plant-based food dining were comprised of four domains (physical, cultural, interpersonal and prestige) and satisfaction and loyalty had three (overall satisfaction, intention to revisit and intention to recommend).Research limitations/implicationsThe major implications were that motivations had a significant effect on satisfaction and loyalty; food attractiveness did not moderate the effect of motivations on satisfaction/loyalty; and background characteristics influenced satisfaction and loyalty.Practical implicationsMarketers and strategic planners for plant-based restaurants or those with plant-based meal options must make a greater effort to understand the distinctive demographic and dietary characteristics of the people who comprise the core of this market.Originality/valueThis research adds to the very limited literature on plant-based and vegetarian dining in tourism destinations. Furthermore, it tests, partially validates and expands a model by Kim et al. (2009) for consuming local food while traveling. The findings also complement the considerable evidence linking motivations to satisfaction and loyalty when dining.

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Section: Discussion and Theoretical Implicationssupporting

confidence: 88%

“…Does a healthy diet travel? This research provides evidence that the answer to this question is in the positive; there are indeed people who seek out these specialized restaurants and plant-based diet menu offerings at their destinations (Guachalla, 2021).…”

Section: Discussion Implications and Conclusionmentioning

confidence: 94%

Does a healthy diet travel? Motivations, satisfaction and loyalty with plant-based food dining at destinations

Chang

Morrison

Chen

et al. 2021

BFJ

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“…At a practical level, the authors concluded that plant-based restaurant operators and managers should have a deeper understanding of the distinctive characteristics of their target market. Guachalla (2021) looked to understand how people following a plant-based diet for environmental, ethical, and health reasons influenced tourists' destination images from cognitive, affective and conative dimensions. The findings suggested strict plant-based diets stimulated "destination images of social belonging, images off-the-beaten-track, images of cosmopolitanism, and images of emotional solidarity rooted in these tourists' personal normative belief".…”

Section: Cameo Literature Reviewmentioning

confidence: 99%

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2022

AJT

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ATINER is an Athens-based World Association of Academics and Researchers based in Athens. ATINER is an independent and non-profit Association with a Mission to become a forum where Academics and Researchers from all over the world can meet in Athens, exchange ideas on their research and discuss future developments in their disciplines, as well as engage with professionals from other fields. Athens was chosen because of its long history of academic gatherings, which go back thousands of years to Plato's Academy and Aristotle's Lyceum. Both these historic places are within walking distance from ATINER's downtown offices. Since antiquity, Athens was an open city. In the words of Pericles, Athens"…is open to the world, we never expel a foreigner from learning or seeing". ("Pericles' Funeral Oration", in Thucydides, The History of the Peloponnesian War). It is ATINER's mission to revive the glory of Ancient Athens by inviting the World Academic Community to the city, to learn from each other in an environment of freedom and respect for other people's opinions and beliefs. After all, the free expression of one's opinion formed the basis for the development of democracy, and Athens was its cradle. As it turned out, the Golden Age of Athens was in fact, the Golden Age of the Western Civilization. Education and (Re)searching for the 'truth' are the pillars of any free (democratic) society. This is the reason why Education and Research are the two core words in ATINER's name.

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“…This shared faith and value makes people feel they belong to a community (Shin et al , 2021), that is, the Muslim community. This feeling of belongingness shapes a person's cohesion with the community, subsequently impacting their behaviour towards the community (Guachalla, 2022; Söderlund, 2019). Further, past empirical studies hint at the positive impact of a sense of community on purchasing a product and a service associated with the community (Cappelli et al , 2022; Ferguson and Thompson, 2021; Peterson et al , 2008).…”

Section: Introductionmentioning

confidence: 99%

Driving young Muslim loyalty toward Muslim-majority tourism destinations: the sense of community theory perspective

Suhartanto,

Brien,

Amalia

et al. 2024

JIMA

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Purpose This paper aims to assess the sense-of-community role in affecting young Muslim loyalty towards Muslim-majority tourism destinations. Specifically, this research assesses the sense of community dimension in the halal tourism context and evaluates its effects on destination satisfaction, image and loyalty. Design/methodology/approach This research used a quantitative approach by using data from 376 young Indonesian Muslim tourists with past travel experiences to destinations where Muslims are the majority. The dimension of the sense of community was evaluated using exploratory factor analysis. The association between variables was tested using partial least square-structural equation modelling. Findings The finding exhibits three notable sense of community dimensions: membership, influence and need fulfilment and emotional connection. Emotional connection shapes, directly and indirectly, destination loyalty, while influence and need fulfilment affect destination loyalty by satisfaction and destination image mediating role. Lastly, membership has no impact on developing destination loyalty. Practical implications This study offers tourism destinations in Muslim-majority countries an opportunity to draw and create loyalty among young Muslim tourists. Besides offering superior halal services and products, Muslim-majority tourism destinations need to develop young Muslim tourists' emotional connection to the destinations. Originality/value To the best of the authors’ knowledge, this is the first empirical examination of the sense of community's role in influencing tourist loyalty, specifically in halal tourism.

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Plant-based diets and destination image: a holistic approach

Cited by 8 publications

References 55 publications

Does a healthy diet travel? Motivations, satisfaction and loyalty with plant-based food dining at destinations

Does a healthy diet travel? Motivations, satisfaction and loyalty with plant-based food dining at destinations

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Driving young Muslim loyalty toward Muslim-majority tourism destinations: the sense of community theory perspective

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