A new unsymmetrical zinc phthalocyanine has been designed and synthesized based on the 'push-pull' and extended π-conjugation concept for the dye-sensitized solar cells. Three tert-butoxy groups, which act as electron releasing ('push'), enhance the solubility of phthalocyanine in common organic solvents and reduce the aggregation. Hydroxy substituted 9,10-anthraquinones act as electron acceptors ('pull') for the study of photoinduced electron transfer processes as well as grafting onto nanocrystalline TiO 2 . The new unsymmetrical zinc phthalocyanine was fully characterized by FTIR, UV-vis, 1 H NMR, cyclic voltammetry and differential pulse voltammetry. The new sensitizer was tested in dye-sensitized solar cells, and gave a better performance.