Abstract. The majority of magnetoelectric crystals show complex temperaturemagnetic field or temperature-pressure phase diagrams with alternating antiferromagnetic incommensurate, magnetoelectric, and commensurate phases. Such phase diagrams occur as a result of successive magnetic instabilities with respect to different order parameters, which usually transform according to different irreducible representations (IR) of the space group of the crystal. Therefore, in order to build a phenomenological theory of phase transitions in such magnetoelectrics one has to employ several order parameters and assume the proximity of various instabilities on the thermodynamic path. In this work we analyze the magnetoelectrics MnWO 4 , CuO, NaFeSi 2 O 6 , NaFeGe 2 O 6 , Cu 3 Nb 2 O 8 , α-CaCr 2 O 4 , and FeTe 2 O 5 Br using the praphase concept and the symmetry of the exchange Hamiltonian. We find that in all the considered cases the appearing magnetic structures are described by IR's entering into a single exchange multiplet, whereas in the cases of MnWO 4 and CuO by a single IR of the space group of the praphase structure. Therefore, one can interpret the complex phase diagrams of magnetoelectrics as induced by a single IR either of the praphase or of the symmetry group of the exchange Hamiltonian. Detailed temperature-magnetic field phase diagrams of MnWO 4 and CuO for certain field directions are obtained and the magnetic structures of the field-induced phases are determined.