“…Among them, flavones, flavonols, flavanols, flavanones, anthocyanins, and isoflavones are particularly common in fruits. In strawberry juices, p-hydroxybenzoic content was enhanced slightly but significantly after PEF processing (35 kV/cm for 1700 μs in bipolar 4-μs pulses at 100 Hz) compared to the untreated juice, whereas ellagic acid was substantially reduced when the heat treatment was conducted at 90ºC for 60 s. No significant differences in flavonol (kaempferol, quercetin and myricetin) content were obtained between fresh and treated strawberry juices; thus, these phenolic compounds were not affected by processing (Odriozola-Serrano et al, 2008c). It is well known that anthocyanins are unstable pigments and can be decolorized and degraded by many factors such as temperature, pH, oxygen, enzymes, light, the presence of copigments and metallic ions, ascorbic acid, sulphur dioxide and sugars.…”