“…They also developed a psychological personality inventory, NEO PI-3 (the latest version), to measure each trait for both men and women (age range: 12-99). Based on the Big Five, psychological and sociological studies have numerous evidences to show that personality is robustly associated with people's behaviors, including drinking habit (Mezquita et al, 2010), high-risk driving (Adrian et al, 2011) and consumer behavior (Huang and Yang, 2010). When it comes to energy conservation behavior, personality traits take effect in different ways.…”