This review plans to present an important study on the formation of the communication process derived from technology that provides an important tool in updating knowledge to a new era or technology for journalists with a rebound from the traditional towards electronic digitization. The link to the communication process will converge between them. It is of such importance, for the derivation of this investigative topic, to reach the point of analogical objectivity like electronics, to besiege in instance the power of tension that a connection system towards postmodern virtuality and the prolonged technology of the networks. In this written theoretical fragment, a development produced by conceptualizations such as effects, links, processes, that electronic technology affects, will be expanded, indicating precisely what various authors refer to, and likewise refuting with their own arguments in debate the analog and postmodern journalist that are part of the paradigms provided by the applied sciences of digitization. Compacting in the study, the motivation and transformation of the professional journalist when communicating adequately to a determined audience in digital and traditional media, thus configuring positive and negative effects that influence the communication expert to intervene and persuade the intended objective.