Given that colour appropriateness is highly sensi3ve to the context in which the colour is evaluated, and emo3on can be recognized from bodily expression [7] : Research ques5ons:• Do nonverbal expressions of emo3on influence an observer's judgment of colour appropriateness? • How is expressed emo3on related to colour brightness, satura3on and hue?Predic5ons: Expressions of posi3ve (joy) emo3on are associated with brighter and more saturated colours than are expressions of nega3ve (fear) emo3on. The heterogenous literature did not allow a clear--cut predic3on on the exact hue range appropriate for these emo3ons.
Put on that colour, it fits your emo3on:Colour appropriateness as a func3on of expressed emo3on • The choice of colour brightness for non--verbal emo3on expressions was stable across par3cipants, this was was less prominent for the choice of color satura3on • As predicted, colours chosen for the joy expressions were brighter and (to a lesser extend) more saturated than those for the fear expressions • Colours along the red--yellow hue spectrum were deemed more appropriate for joy expressions and cyan--bluish hues for fear expressions.• Expressed emo3on influences judged colour appropriateness, congruent with the depicted emo3onal content• Conjecturally, colour in clothing can be a general contextual cue to convey and infer emo3onal intensions• People readily assign affec5ve meaning to colours [1,2]. Hue is considered the most salient descriptor of colour and colour--emo3on associa3ons [3]. Yet, brightness and satura5on are other colour proper3es with strong affec3ve connota3ons, especially of pleasantness or valence [4].• Colour appropriateness judgment depends not only on the objec3ve or func3onal features of objects (clothes, cars) but also on their subjec3vely perceived affec3ve proper3es [5].• The Emo5onal Media5on Hypothesis [6] suggests that colours are matched to emo3onal s3muli (faces, music) based on the congruence of the colour with the s3muli's emo3onal content.
Hue effects
Colour choices• The most appropriate hue level differs between expressed emo3ons, χ 2 (2) = 9.45, p (two--tailed) = .01 • Mul3level logis3c regressions per hue range of 90° in progressive steps of 30°. Emo3on (not actor or the interac3on) affects the most appropriate hue ranges:• Interrater reliability: Par3cipants use the brightness scale (Cronbach α = .78) but not the satura3on scale (α = .54) consistently to judge its appropriateness • Brightness and satura3on are moderately correlated (Pearson's): r bri sat = .52, p (two--tailed) < .001• Repeated measures ANOVA of Emo3on (2) cyan--bluish hues • 150°--240°, χ 2 (1) = 6.75, p (two--tailed) = .01• 180°--270°, χ 2 (1) = 7.97, p (two--tailed) < .01• 210°--300°, χ 2 (1) = 7.01, p (two--tailed) = .01