Pentingnya Citra Universitas Dalam Memilih Studi Di Perguruan Tinggi

Harahap, Dedy Ansari; Amanah, Dita; Gunarto, Muji; Purwanto, Purwanto; Umam, Khoirul

doi:10.24114/niaga.v9i3.20819

Cited by 11 publications

(16 citation statements)

References 1 publication

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Therefore, colleges should arrange for student admission counseling, increase marketing communication activities for career guidance, career opportunities to help students with a comprehensive view of the professions they will undertake in the future; at the same time strengthen the brand and ensure brand awareness in the strategic marketing of the university. Through improving the performance of higher education in accordance with student expectations, so that it has high competitiveness in the market target (Harahap et al, 2020). Finally, we recommend conducting a similar research study that includes a control group so that the effects can be analyzed more accurately, which will ensure a higher degree of validity of the results.…”

Section: Discussionmentioning

confidence: 99%

reasons why prospective students choose a university, the cost of education or the quality of lecturers?

Harahap

Shaikh²,

Nugraha

et al. 2022

ijhs

Self Cite

View full text Add to dashboard Cite

To analyze the effect of education costs and the quality of lecturers on student decisions to choose universities. Methods: A descriptive research design study was used. This involved 388 students (148 male, 240 female) from ten faculties at Islamic private universities in the city of Bandung. A questionnaire that was validated by experts was created to evaluate students' decision to choose a university. Results: The results report that partially the quality of lecturers has a greater influence on student decisions to choose universities than the cost of education. Meanwhile, simultaneously the cost of education and the quality of lecturers have a significant effect on student decisions to choose universities. Conclusions: Based on the theoretical model developed, this study also succeeded in building a regression model. The results of hypothesis testing indicate that the theoretical model achieved is partially and simultaneously the cost of education and the quality of the lecturers affect the student's decision to choose a university

show abstract

Section: Discussionmentioning

confidence: 99%

reasons why prospective students choose a university, the cost of education or the quality of lecturers?

Harahap

Shaikh²,

Nugraha

et al. 2022

ijhs

Self Cite

View full text Add to dashboard Cite

show abstract

“…Penelitian sebelumnya juga menjelaskan, citra yang terbentuk dapat mewujudkan sesuatu yang kualitas tinggi yang diharapkan dan diterima oleh mahasiswa. Hal ini harus dibuktikan secara nyata, bukan hanya sekedar laporan yang disampaikan institusi tanpa ada bukti (Harahap, Amanah, Gunarto, Umam, et al, 2020).…”

Section: Pembahasanunclassified

“…Salah satu yang memerlukan citra adalah institusi pendidikan. Menurut penelitian Harahap, et al (2020), citra yang positif akan membuat mahasiswa dan pihak lainnya menyukai suatu institusi pendidikan, sedangkan bagi intitusi pendidikan yang memiliki citra yang positif akan membantu aktivitas institusi tersebut dalam proses pemasaran hingga terlaksananya kegiatan belajar mengajar Aplikasi Instagram adalah aplikasi media sosial yang mempermudah orang yang menggunakannya untuk saling bertukar informasi. Seperti media sosial lainnya, Instagram juga memfasilitasi transfer informasi ke berbagai belahan dunia dalam waktu singkat, yang berarti informasi dengan sangat mudah disebar ke berbagai akun Instagram.…”

unclassified

“…Citra dalam pandangan institusi pendidikan adalah keseluruhan kesan atau pengalaman yang dirasakan oleh masyarakat, calon mahasiswa, mahasiswa dan institusi lain terhadap suatu perguruan tinggi. Mengenai fasilitas pendidikan, nama baik institusi, kualitas pendidikan seperti; akreditasi institusi pendidikan, fakultas dan program studi di kampus (Harahap, et al, 2020). Nama baik dan kualitas pendidikan akan mempengaruhi citra perguruan tinggi InterStudi yang dibangun atas kerja keras dari semua pihak dan unsur yang mendukungnya, dari dosen, karyawan dan stakeholder.…”

unclassified

See 1 more Smart Citation

Pengaruh Konten Instagram @interstudiofficial dan Opini Mahasiswa terhadap Citra Perguruan Tinggi InterStudi

Kaharmudzakir¹,

Qudsi²

2022

JURKOM

View full text Add to dashboard Cite

The interest of Instagram users to find out information from another party's Instagram account is the unique and interesting content contained in it. When content is considered useful, followers will provide positive comments and opinions. This study aims to determine the extent to which Instagram content uploaded to the @interstudiofficial account and student opinions affect the image of InterStudi colleges. This research method uses an explanatory quantitative approach, which was carried out on 97 respondents who are followers of the @interstudiofficial Instagram account. This study wants to explain the relationship between the three variables. Data were analyzed using multiple linear regression. The results show that Instagram content and student opinions have an effect on the image of the InterStudi college. These findings explain that the Instagram account uploaded by the @interstudiofficial account must have a positive value so that followers will provide comments and opinions which ultimately have a good effect on InterStudi's image.

show abstract

“…To continue their education to university, everyone is faced with various choices such as universities, levels of education and choice of study programs (Harahap & Amanah, 2019). Higher education inevitably has to change its paradigm in improving performance through improving higher education performance in accordance with student expectations, so that it has high competitiveness in the target market (Harahap, Amanah, Gunarto, Purwanto, & Umam, 2020).…”

Section: Introductionmentioning

confidence: 99%

The Decision of Choosing a University: The Impact of Education Costs

Harahap

Amanah

Gunarto

et al. 2021

JIMUPB

Self Cite

View full text Add to dashboard Cite

A Student Decision on Choosing a University: Impact of Education Costs. This study aims to analyze the effect of the cost of education on students' decisions to continue their studies in tertiary institutions. This study uses a quantitative approach with an explanatory research type. The research sample consisted of 380 respondents and statistically processed with the simple linear regression method using the SPSS version 26.0 application. The results showed that the cost of education had an effect on students' decision to choose a university. These findings indicate that higher education institutions must take into account the tuition fees charged to students. This is related to the level of students' ability to complete their studies at a college. Several studies have shown that in general the cost of education is important for universities to attract and retain students who are studying.

show abstract

Pentingnya Citra Universitas Dalam Memilih Studi Di Perguruan Tinggi

Cited by 11 publications

References 1 publication

reasons why prospective students choose a university, the cost of education or the quality of lecturers?

reasons why prospective students choose a university, the cost of education or the quality of lecturers?

Pengaruh Konten Instagram @interstudiofficial dan Opini Mahasiswa terhadap Citra Perguruan Tinggi InterStudi

The Decision of Choosing a University: The Impact of Education Costs

Contact Info

Product

Resources

About