2020
DOI: 10.31219/osf.io/vjqpm
View full text
Preprint
|
|
Share
Munifah Khomilah

Abstract: This study aims to determine the effects of Promotions, Store Attributes, andProduct Innovations on Repurchase Decisions on Nick Coffe in Bengkulu City.This research is a quantitative study with a sample of 96 respondents, usingaccidental sampling techniques. collection techniques using observation andquestionnaires. Data analysis techniques using the classic assumption test,multiple linear regression, coefficient of determination (R2) and hypothesistesting. The results of this study can be seen from the mult…

expand abstract