2021
DOI: 10.37676/ekombis.v9i1.1219
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Abstract: This type of research is a quantitative study in which sampling uses incidental sampling techniques and the number of samples 30 respondents. The technique of answering data using a questionnaire. The data obtained were analyzed using SPSS, with analysis test multiple regression,  double correlation analysis and statistical tests (t test, and F test,).   The results of the study indicate that simultaneously, service quality and trust variables, together affect loyalty in Upc Sawah Lebar. While part… Show more

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