Pengaruh Faktor Internal Dan Faktor Eksternal Terhadap Keputusan Perempuan Berwirausaha

Primadhita, Yuridistya; Budiningsih, Susilowati; Primatami, Anggraita

doi:10.33370/jpw.v20i3.229

Cited by 5 publications

(6 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…who have been personally contacted (Muljono, 2019). The high number of visitors to a website or online store indicates that there are more potential buyers (Primadhita et al, 2018).…”

Section: Digital Marketingmentioning

confidence: 99%

Analysis of the Influence of Digital Marketing and Product Quality on Customer Loyalty

Abdullah

Nuryanto²,

Cakranegara³

et al. 2022

Quant. Econ. Manag. Stud.

View full text Add to dashboard Cite

The purpose of this study was to analyze the effect of digital marketing and product quality on customer loyalty. This research is a quantitative research with a descriptive and verification approach. From the research that has been done, it is obtained that the value of t count > t table so that digital marketing and product quality have a positive and significant effect on customer loyalty. The R-square value obtained is 0.852 which states that digital marketing and product quality variables affect customer loyalty by 85.20% and the remaining 14.80% is influenced by other variables.

show abstract

“…who have been personally contacted (Muljono, 2019). The high number of visitors to a website or online store indicates that there are more potential buyers (Primadhita et al, 2018).…”

Section: Digital Marketingmentioning

confidence: 99%

Analysis of the Influence of Digital Marketing and Product Quality on Customer Loyalty

Abdullah

Nuryanto²,

Cakranegara³

et al. 2022

Quant. Econ. Manag. Stud.

View full text Add to dashboard Cite

show abstract

“…Berbagai faktor yang mempengaruhi perempuan untuk berwirausaha dapat meliputi faktor internal seperti keahlian yang dimiliki, keyakinan pada diri sendiri, dan motivasi dalam diri, serta faktor eksternal seperti pengaruh kondisi lingkungan dalam keluarga, kondisi lingkungan sosial, dan faktor risiko (Primadhita et al, 2018). Data menunjukkan bahwa 51% usaha skala kecil dan 34% usaha skala menengah di Indonesia merupakan milik perempuan, dimana usaha yang dimiliki perempuan ini berkontribusi sebesar 9,1% terhadap Produk Domestik Bruto (PDB) Indonesia (International Finance Corporation (IFC), 2016).…”

Section: Pendahuluanunclassified

Model Orientasi Kewirausahaan dan Strategi Bisnis Guna Meningkatkan Kinerja Wirausaha Perempuan di Bogor

2021

Self Cite

View full text Add to dashboard Cite

Penelitian ini bertujuan untuk menguji pengaruh langsung orientasi kewirausahaan dan strategi bisnis serta pengaruh tidak langsung orientasi kewirausahaan yang dimediasi oleh strategi bisnis terhadap kinerja wirausaha perempuan di Bogor. Penelitian ini menggunakan data primer dari 50 wirausaha perempuan di Bogor. Analisis data dilakukan dengan menggunakan analisis jalur. Hasil penelitian menunjukkan bahwa orientasi kewirausahaan tidak berpengaruh secara langsung terhadap kinerja wirausaha perempuan. Hasil penelitian juga menunjukkan bahwa orientasi kewirausahaan yang dimediasi oleh strategi bisnis berpengaruh lebih besar terhadap peningkatan kinerja wirausaha perempuan. Orientasi kewirausahaan yang kuat diiringi dengan strategi efisiensi biaya, strategi diferensiasi produk, dan strategi segmen pasar spesifik akan memberikan kemungkinan yang lebih besar bagi wirausaha perempuan untuk meningkatkan kinerjanya dan menjadi lebih kompetitif.Kata kunci: kinerja; orientasi kewirausahaan; strategi bisnis; UMKM; wirausaha perempuan ABSTRACTThis study aims to examine the direct effect of entrepreneurial orientation and business strategy and also the indirect effect of entrepreneurial orientation, mediates by business strategy, on the performance of women entrepreneurs in Bogor. This study used the primary data of 50 women entrepreneurs in Bogor. The data was analyzed using path analysis. The results showed that entrepreneurial orientation has no directly effect on the performance of women entrepreneurs. The results also showed that entrepreneurial orientation that is mediated by business strategy has a greater effect on improving the performance of women entrepreneurs. Strong entrepreneurial orientation that accompanied by cost efficiency strategy, product differentiation strategy, and specific market segment strategy will provide more possibilities for women entrepreneurs to improve their performance and become more competitive.Keywords: business strategy; entrepreneurial orientation; performance; SMEs; women entrepreneurship

show abstract

“…Customers can visit a website or online shop to buy a product, without having to leave the house. The greater the number of visitors to a website or online shop, the greater the number of potential buyers (Primadhita et al, 2018).…”

Section: Introductionmentioning

confidence: 99%

The Effect of Digital Marketing on Clothing Sales

Hanif,

Supriyadi,

Zaharuddin

et al. 2024

IJBLE

View full text Add to dashboard Cite

This research aims to find out whether digital marketing has an effect on clothing sales at Tanah Abang Market Block A Floor 6, Central Jakarta. The method used in this research is quantitative with a survey approach. The population in this study were clothing shop owners at Tanah Abang Market, Block A, 6th Floor, Central Jakarta, totaling 403 shop owners with a sample size of 162. The results of the study showed that digital marketing had a significant influence on clothing sales at Tanah Abang Market, Block A, 6th Floor, Central Jakarta. which is shown from the results of the R Square coefficient of determination test of 0.220 so it can be concluded that 22% of digital marketing influences sales and the other 78% is influenced by other factors which the author did not examine in this research

show abstract

Pengaruh Faktor Internal Dan Faktor Eksternal Terhadap Keputusan Perempuan Berwirausaha

Cited by 5 publications

References 0 publications

Analysis of the Influence of Digital Marketing and Product Quality on Customer Loyalty

Analysis of the Influence of Digital Marketing and Product Quality on Customer Loyalty

Model Orientasi Kewirausahaan dan Strategi Bisnis Guna Meningkatkan Kinerja Wirausaha Perempuan di Bogor

The Effect of Digital Marketing on Clothing Sales

Contact Info

Product

Resources

About