Pengaruh Brand Awareness dan Kepercayaan Terhadap Keputusan Menyalurkan Zakat dan Donasi Melalui Tokopedia

Khairunnisa, Aziza Hanifa; Ningrum, Jahtu Widya; Huda, Nurul; Rini, Nova

doi:10.29040/jiei.v6i2.761

Cited by 20 publications

(33 citation statements)

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“…Some consider that reputation is essential for choosing the platform as an intermediary in paying ZIS. This perception is the same as the study by Khairunnisa et al (2020) and Adyani (2021) that the reputation of fintech significantly influences the decision to donate. On the other hand, according to participants in Indonesia and Malaysia, reputation is not so important because it does not play a significant role in the decision to pay ZIS.…”

Section: Necessity Importantsupporting

confidence: 80%

Generation Z perceptions in paying Zakat, Infaq, and Sadaqah using Fintech: A comparative study of Indonesia and Malaysia

Alam

Ratnasari

Mua’awanah

et al. 2022

Investment Management and Financial Innovations

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Generation Z is the future generation with technology familiarity and is a trendsetter in financial technology. This study aimed to compare (similarities and differences) perceptions of Generation Z Muslims in Indonesia and Malaysia in paying Zakat, Infaq, and Sadaqah (ZIS). This study uses a qualitative approach with phenomenological methods through focus group discussions. This method was chosen because it allows substantial interaction between participants to compare objects more boldly. Initially, there were 43 Generation Z students from Indonesia and 25 Generation Z students from Malaysia. The total reduction of participants was carried out to find the most relevant and appropriate participants by determining the criteria for having paid ZIS using financial technology (Fintech) at least once. With 10 participants from each country from the final narrowing results, two stages of Focus Group Discussion were carried out. The findings show the similarity of perceptions of awareness of use, including the need and importance of usage benefits. The similarity of perceptions regarding reputation was also found in professionalism and reliability. In contrast, similar perceptions of satisfaction occurred in aspects of multifunction and usability. In addition, differences were found in the perception of data security. There are still suspicions about data security among Indonesian participants. No studies directly compare Generation Z Muslims in the two countries that pay ZIS through Fintech. This study confirms that it is essential to increase the security of personal data when using fintech. Then there is a feeling of security and comfort for Generation Z who donated ZIS.

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Section: Necessity Importantsupporting

confidence: 80%

Generation Z perceptions in paying Zakat, Infaq, and Sadaqah using Fintech: A comparative study of Indonesia and Malaysia

Alam

Ratnasari

Mua’awanah

et al. 2022

Investment Management and Financial Innovations

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“…Sehingga kondisi tersebut menunjukkan bahwa kesadaran merek memang sangat diperlukan dalam penentuan keputusan menyalurkan ZIS oleh masyarakat. Penelitian yang menguji hubungan brand awareness terhadap keputusan masyarakat menyalurkan ZIS diantaranya, (A. P. Sari et al, 2019) dan (Khairunnisa et al, 2020) menunjukkan brand awareness berpengaruh positif dan berpengaruh signifikan terhadap keputusan masyarakat dalam menyalurkan zakat dan donasinya di platform fintech crowdfunding.…”

Section: Pendahuluanunclassified

“…Adapun dalam penelitian terdahulu yang dilakukan Rohim (2019) menyebutkan bahwa saat ini pemilihan lembaga pengumpulan zakat masih menjadikan faktor brand awareness atau kesadaran atas merek sebagai dasar pertimbangan dalam kegiatan berzakat, Sari et al (2019) dan Khairunnisa et al (2020) yang menjelaskan bahwa brand awareness memiliki pengaruh signifikan terhadap pengambilan keputusan yang dilakukan oleh masyarakat dalam menyalurkan zakat dan donasi.…”

Section: ) Top Of Mind (Puncak Pikiran)unclassified

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Pengaruh Brand Awareness, Transparansi, Dan Kepercayaan Terhadap Keputusan Menyalurkan Zis Di KITABISA.COM

Azizah

Hasbi

Yetty

2021

jespb

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Financial Technology is evidence of innovation in the financial services sector that makes it very easy for the public. Fintech is not only used for buying and selling transactions only. But it can be used as a crowdfunding platform conducted online. One of the most popular crowdfunding platforms operating in Indonesia in terms of ZIS fundraising is crowdfunding Kitabisa.com. This study aims to explain the effect that occurs on brand awareness (X1), transparency (X2), and trust (X3) on people's decisions to distribute ZIS through crowdfunding Kitabisa.com (Y). The method used is quantitative methods. The samples used in the study were users of the Kitabisa.com platform, with a total sample of 121 people in the Jabodetabek area. The data used is primary. This study uses a questionnaire instrument and a Likert scale. This study uses multiple linear regression analysis methods and using SPSS Statistics version 23. The results of this study indicate that the variables of brand awareness, transparency, and trust have a significant partial and simultaneous effect on the public's decision to distribute ZIS through crowdfunding Kitabisa.com.

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“…Then based on the classification of the R 2 value according to (Hair et al, 2020); and (Leguina, 2015), where R 2 is grouped into weak (0.25), moderate (0.5), and strong (0.7), it can be concluded that this study is weak because the value is below 0.5. (Khairunnisa et al, 2020) explain that Predictive relevance is used to test how the value of observations is the result of the model. Obtained the Q 2 value of the usage intention variable is 0.267, which is greater than 0.…”

Section: Usage Intentionmentioning

confidence: 99%

Determining Factors of Digital Wallet Usage

Warningsih²

2021

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This research aims to examine the effect of perceived usefulness, perceived risk, and trust on the usage intention of digital wallets among college students. Respondents in this study consisted of 138 undergraduate students of the Faculty of Economics and Business, Tarumanagara University, who use ShopeePay. The primary data used for the study were obtained through questionnaires distributed online, in which to select respondents a purposive sampling method was applied. Then the collected data is processed with the analysis technique of Structural Equation Modeling (SEM), using SmartPLS software. The results showed that perceived usefulness and trust positively influenced usage intention. Meanwhile, the perceived risk did not affect usage intention.

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Pengaruh Brand Awareness dan Kepercayaan Terhadap Keputusan Menyalurkan Zakat dan Donasi Melalui Tokopedia

Cited by 20 publications

References 0 publications

Generation Z perceptions in paying Zakat, Infaq, and Sadaqah using Fintech: A comparative study of Indonesia and Malaysia

Generation Z perceptions in paying Zakat, Infaq, and Sadaqah using Fintech: A comparative study of Indonesia and Malaysia

Pengaruh Brand Awareness, Transparansi, Dan Kepercayaan Terhadap Keputusan Menyalurkan Zis Di KITABISA.COM

Determining Factors of Digital Wallet Usage

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