Abstract:Penelitian ini bertujuan untuk mengetahui pengaruh big five personality dan self construal terhadap impulsive buying pada konsumen e-commerce di Indonesia. Pada penelitian terdahulu telah diketahui bahwa terdapat pengaruh antara big five personality serta self construal secara terpisah pada impulsive buying. Namun hasil yang didapat beberapa penelitian terdahulu tidak konsisten satu sama lain. Penelitian ini adalah penelitian kuantitatif dengan menggunakan metode survei melalui kuesioner online menggunakan ska… Show more
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