Pelatihan Pemanfaatan Internet Dibidang E-Commerce Dalam Meningkatkan Jangkauan Pemasaran Produk Umkm Desa Pamulihan Kecamatan Subang

Krisdiawan, Rio Andriyat; Yulyanto, Yulyanto

doi:10.25134/empowerment.v3i02.2341

Cited by 7 publications

(7 citation statements)

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“…Kegiatan pelatihan ini dianggap sangat penting oleh para pelaku UMKM. Mereka menyadari bahwa untuk dapat bersaing di pasar global, mereka perlu meningkatkan pengetahuan dan wawasan mereka tentang e-commerce (Hafel et al, 2021;Krisdiawan & Yulyanto, 2020). Pelatihan ini memberikan mereka kesempatan untuk mempelajari berbagai strategi dan praktik terbaik dalam menggunakan platform online untuk memasarkan dan menjual produk mereka.…”

Section: Hasil Pengabdian Dan Pembahasanunclassified

Pelatihan Strategi E-Commerce Dalam Mengembangkan Keunggulan Daya Saing Produk Usaha bagi Pelaku Bisnis UMKM Kota Bandung

Hodijah,

Kusnara,

Jaya

2023

j. pengabdi. has. pemberdaya. masy.

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This service aims to enhance the competitive advantage of MSMEs in the global market through the implementation of e-commerce strategies. The community engagement activity involved 37 registered MSME participants. The training was delivered in the form of interactive learning sessions, covering topics such as e-commerce introduction, digital marketing strategies, the use of social media, marketplaces, and market analysis. The evaluation was conducted by distributing satisfaction questionnaires to participants and then analyzed descriptively. The results demonstrated significant benefits of the e-commerce training for the MSME participants. The participants showed an improved understanding of e-commerce and effective ways to utilize it for product marketing and customer interaction. The majority of participants expressed satisfaction with the training content and methodology.

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Section: Hasil Pengabdian Dan Pembahasanunclassified

Pelatihan Strategi E-Commerce Dalam Mengembangkan Keunggulan Daya Saing Produk Usaha bagi Pelaku Bisnis UMKM Kota Bandung

Hodijah,

Kusnara,

Jaya

2023

j. pengabdi. has. pemberdaya. masy.

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“…Setiap desa dalam satu wilayah meimiliki potensi masing-masing. Desa yang mandiri akan otomatis meningkatkan ekonomi nasional (Krisdiawan & Yulyanto, 2020). Saat ini kondisi ekonomi nasional bahkan dunia belum stabil karena pandemi Covid-19 yang masih terus berlanjut.…”

Section: Pendahuluanunclassified

Analisis Peningkatan Potensi Ekonomi Desa Melalui Pemberdayaan Industri Kecil Menengah (IKM) Berbasis Teknologi Pada Masyarakat Nelayan Desa Sirukkungon Kabupaten Toba Sumatera Utara

Parapat¹,

Berlien²

2022

Owner

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The backwardness of Sirukkungon Ajibata Village as one of the tourist villages in Toba Regency is the phenomenon behind this research. Sirukkungon village is a village located around Lake Toba, which is why the fish farm in Sirukkungon utilizes cages in Lake Toba. The majority of the residents of Sirukkungon Village are fishermen, fishermen with low economic levels. From the results of the initial survey, researchers found facts in the field that Sirukkungon Village is very rich in lake ecosystems that are still very natural, so there are lots of freshwater fish there. In addition, the natural conditions are very beautiful and beautiful to be the main attraction. However, as a tourist village, Sirukkungon is still very far behind compared to other villages. The condition of community resources that are classified as low, the mindset that is still closed and there is no role for technology makes this village left behind. It is hoped that the results of this study can answer the economic problems of Sirukkungon village through the application of the strategies offered. The research method used is descriptive qualitative using IFAS and EFAS matrices in SWOT analysis where the researcher is the research tool. The results of this study are technology-based IKM Empowerment has a high potential for success because villages have strengths and opportunities that are greater than weaknesses and threats.

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“…Pelatihan merupakan proses belajar mengajar dengan menggunakan teknik dan metode tertentu secara konsepsional dengan tujuan untuk meningkatkan keterampilan dan kemampuan seseorang. (Krisdiawan & Yulyanto, 2020) Pendampingan dilakukan dengan pendekatan individual dan klasikal. Pendekatan Klasikal yang dilakukan yaitu pendampingan penggunaan aplikasi database usahatani mulai tahap entry data hingga data siap print sebagai pelaporan.…”

Section: Metodeunclassified

Pembuatan Dan Pendampingan Aplikasi Database Usahatani Pada Kelompok Tani Makmur Jaya

Puryantoro

Furqan²

2022

jpkmi

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Situbondo Regency is one of the largest mango-producing areas in East Java. In fact, this fruit has become a regional superior commodity. The target partner of the service activity is the Makmur Jaya Farmer Group in Sopet Village, Jangkar District, Situbondo Regency. This farmer group consists of 25 farmers by doing mango farming on an area of 40 ha. Partner problems, namely the activity of recording data on farmer group members and their production results are still manual, making it difficult to use group reports. The purpose of this service is to provide alternative solutions in the form of a farming database application and assistance in using the application. Prosperous Jaya Farmers Group. The implementation of the service program involves lecturers who have multidisciplinary expertise, namely agribusiness and programmers. The results of the service include the creation of a business database application and assistance to partners. Assistance starts from group data entry until the data is ready to print out. This service program can increase the knowledge of farmer groups in recording member data and the production results of each member of the farmer group. The farming database application has been given to the group leader as the person in charge of group administration.

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Pelatihan Pemanfaatan Internet Dibidang E-Commerce Dalam Meningkatkan Jangkauan Pemasaran Produk Umkm Desa Pamulihan Kecamatan Subang

Cited by 7 publications

References 0 publications

Pelatihan Strategi E-Commerce Dalam Mengembangkan Keunggulan Daya Saing Produk Usaha bagi Pelaku Bisnis UMKM Kota Bandung

Pelatihan Strategi E-Commerce Dalam Mengembangkan Keunggulan Daya Saing Produk Usaha bagi Pelaku Bisnis UMKM Kota Bandung

Analisis Peningkatan Potensi Ekonomi Desa Melalui Pemberdayaan Industri Kecil Menengah (IKM) Berbasis Teknologi Pada Masyarakat Nelayan Desa Sirukkungon Kabupaten Toba Sumatera Utara

Pembuatan Dan Pendampingan Aplikasi Database Usahatani Pada Kelompok Tani Makmur Jaya

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