“…Despite the huge industry interest, there is a clear need for academic literature with a specific focus on LinkedIn. Within the sport management education literature, with the exception of the work of Brown and Pederson (2019) , Twitter is the social media that has generated the most interest (e.g., Brown & Pederson, 2019 ; Feito & Brown, 2018 ; Manning et al, 2017 ; Marr & Dewaele, 2015 ; O'Boyle, 2014 ; Sanderson & Browning, 2015 ). While these studies have focused mainly on providing conceptual frameworks as well as rules and benefits on how and why to use social media in sport management courses, researchers have been asking for additional social media research to establish methodological standards and best practices, as well as with regard to pedagogical experiences ( Lebel, Danylchuk, & Millar, 2015 ; Mayr & Weller, 2017 ).…”