“…• Use camouflage or disguise (Bispo and Branco 2009;Green 2009;Jacobson 2014;McCarthy, Ramírez, and Robinson 2017;Vaes 2019;; de Barros, Duarte, and Cruz 2011; Partheniadis and Stavrakis 2019) • Create a diversion of attention (Jacobson 2014;Vaes 2019; • Strengthen the product's individual identity (Green 2009;McCarthy, Ramírez, and Robinson 2017;Vaes 2019) • Strengthen the product's group or institutional identity (Vaes 2019) • Strengthen the product's brand identity McCarthy, Ramírez, and Robinson 2017;Vaes 2019) • Increase the product's social power (McCarthy, Ramírez, and Robinson 2017) • Eliminate physically or mentally confronting moments, e.g. by adapting mainstream (Bispo and Branco 2009;Grieg, Keitsch, and Boks 2014;Vaes 2019) • Create additional benefits and experiences (Jacobson 2014;Vaes 2019) • Manage frequency and intensity of product use Vaes 2019• Redesign product significance through advances in materials and technology (Vaes 2019) • Change the meaning of the product and create symbolism (Bispo and Branco 2009;McCarthy, Ramírez, and Robinson 2017) • Create meaningful interactions with other products (Vaes 2019) • Use technological change (i.e. function remains, product design changes) • Create functional desire • Provide more choice and opportunities for personalisation (McCarthy, Ramírez, and Robinson 2017) • Balance functionality and aesthetics (Bichard, Coleman, and Langdon 2007) User empowerment • Make sure the product provides extra abilities for the product user (Vaes 2019) • Boost the user's social skill (Vaes 2019) • Directly name the stigma (Green 2009) • Raise the users' self-confidence while minimising the level of psychological and emotional distress (Partheniadis and Stavrakis 2019) • Empower the identification of the user with the product Jacobson 2014) • Enable the user to use the product without any...…”