“…However, not all retailers have the infrastructure to query the realized demand in real-time, to adjust its decisions instantaneously, or to switch between actions as freely as possible, because changing the posted prices is too costly for many retailers (Levy et al 1998, Zbaracki et al 2004, and frequent price changes may confuse the customers (Jørgensen et al 2003). A common practice for many firms is that they restrict the number of price changes to be as few as possible; see Netessine (2006), Chen et al (2015), Cheung et al (2017), Chen and Chao (2019), Simchi-Levi and Xu (2019), Perakis and Singhvi (2019).…”