Design Thinking Research 2011
DOI: 10.1007/978-3-642-21643-5_8
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Parallel Prototyping Leads to Better Design Results, More Divergence, and Increased Self-efficacy

Abstract: Iteration can help people improve ideas. It can also give rise to fixation, continuously refining one option without considering others. Does creating and receiving feedback on multiple prototypes in parallel, as opposed to serially, affect learning, self-efficacy, and design exploration? An experiment manipulated whether independent novice designers created graphic Web advertisements in parallel or in series. Serial participants received descriptive critique directly after each prototype. Parallel participant… Show more

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Cited by 68 publications
(83 citation statements)
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“…We sought evaluations from people with design knowledge, so we required crowd workers to score 80% or higher on a true/false design knowledge quiz that was previously validated [9]. Thirty-seven crowd workers passed the quiz and participated in the evaluation.…”
Section: Methodsmentioning
confidence: 99%
“…We sought evaluations from people with design knowledge, so we required crowd workers to score 80% or higher on a true/false design knowledge quiz that was previously validated [9]. Thirty-seven crowd workers passed the quiz and participated in the evaluation.…”
Section: Methodsmentioning
confidence: 99%
“…We conducted an extensive literature review in the fields of human computer interaction (HCI) [7,8,9,12,16,19,20,21,22,25,26,27,28,29,30,31,38,47,57,63,64,65,83] and social science [6,14,18,24,32,62,81,87,93] in hopes of finding methodologies that we could apply directly to design study research. Instead, we found an intellectual territory full of quagmires where the very issues we ourselves struggled with were active subjects of nuanced debate.…”
Section: Introductionmentioning
confidence: 99%
“…Initial designs were generated via a parallel prototyping process (Dow et al 2010) whereby individual researchers each devised a prototype independently. These prototypes were built as paper sketches before being shared amongst members of the design group.…”
Section: Design Processmentioning
confidence: 99%