The orientation of an anthracene π-conjugated aromatic group and excimer formation significantly influenced the fluorescence efficiency and functions of the resulting smart fluorescent materials. Herein, we have synthesized an alphacyanostyrene-integrated anthracene (1) fluorophore and investigated a halogen (F, C, and Br) effect on anthracene arrangement and solid-state fluorescence. Naphthalene-type excimer formation was observed in para-F and para-Cl, whereas unsubstituted 1 and meta-F and meta-Cl produced anthracene-type excimer. meta-F showed strong π•••π interaction and higher overlapping of anthracene units, but meta-Cl exhibited alternative π•••π and C−H•••π interactions and produced isolated discrete dimers. However, Br isomers showed good separation of anthracene units without any significant overlapping. The strong π•••π stacking arrangements of anthracene in meta-F resulted in complete quenching of fluorescence, whereas good separation of anthracene in Br isomers led to enhanced solid-state fluorescence (Φ F = 61.9%). Contrary to a traditional heavy-atom quenching effect, bromoderivatives showed high fluorescence efficiency because of their structural arrangement. The columnar stacking arrangements of anthracene units caused off−on fluorescence switching upon crushing/heating or solvent exposure. Powder X-ray diffraction studies indicated the reversible transformation between crystalline and amorphous/partial amorphous phases upon crushing and heating/ solvent exposure, which caused reversible fluorescence switching. Overall, the present studies provided structural insight for controlling anthracene orientation via halogen substitution for developing efficient solid-state smart fluorescent materials.