Organizing actor Engagement: A platform perspective

Abstract

Research on engagement has shifted to a systemic, rather than a dyadic, view that considers the engagement of multiple actors in complex business settings. Existing literature suggests that actor engagement in business settings is dependent on, and inextricably linked with, service ecosystems, platforms, and the value co-creation process. However, despite its potential to deliver strong performance for organizations, actor engagement in complex business settings has yet to be examined empirically. To gain a deeper understanding of engagement dynamics in these settings, this qualitative study explores the evolution of actor engagement on a platform. The findings offer three main contributions: (i) a typology of three organizing modes of engagement (orchestrating, facilitating, and stimulating), (ii) an understanding of the modular architecture that supports actor engagement within clearly defined rules of exchange, and (iii) insight into engagement activity over time reveals that actors' engagement states oscillate between object or subject of engagement.

A bibliometric review of service ecosystems research: current status and future directions

“…Likewise, value propositions are highlighted within this cluster (e.g., Frow et al, 2014) and examined as a dimension of different actors' interactive value creation activities across multiple levels in service ecosystems. Furthermore, the engagement between actors, including customers, embedded in service, is an integral element of value creation in service ecosystems, as highlighted by Blasco-Arcas et al (2020). Consequently, value creation has attracted substantial research interest in the service ecosystems research domain and is examined holistically by accounting for the path-dependent and multifaceted nature of value creation as it emerges from the interactions between various actors across multiple levels of analysis.…”

COVID-19 vaccination: engagement behavior patterns and implications for public health service communication

“…Prior engagement research has focused on conceptualizing behavioral manifestations of engagement (e.g., Azer and Alexander, 2018;Blasco-Arcas et al, 2020;Bowden et al, 2017;Brodie et al, 2013;Jaakkola and Alexander, 2014;Naumann et al, 2020) and identifying its various antecedents and outcomes (e.g., Azer and Alexander, 2020b;Blasco-Arcas et al, 2016;Dessart et al, 2016;Dolan et al, 2019;Harrigan et al, 2017;Hollebeek and Chen, 2014). However, engagement literature has, hitherto, generally focused on engagement interactions that occur between customers and brands (e.g., Brodie et al, 2013;Hollebeek et al, 2019) or interactions among customers but still retaining the brand as the main focal object of engagement (e.g., Azer and Alexander, 2018;2020a;Vivek et al, 2012).…”

“…Similarly, although prior engagement research has paid specific attention to user's engagement behavior in online and social media contexts (e.g. Azer and Alexander, 2018; Blasco-Arcas et al , 2020; Bowden et al , 2017; Brodie et al , 2013; Hollebeek et al , 2014; Jaakkola and Alexander, 2014; Naumann et al , 2020), existing typologies are typically brand-related; i.e. the engagement object is either a brand, service or a product.…”

Consumer engagement in value co-creation within virtual video game communities

“…Bearing this fact in mind, firms seek consumers' skills and knowledge in order to provide them with a positive experience (Prahalad & Ramaswamy, 2004;Vargo & Lusch, 2016). This argument is supported by (Leclercq et al, 2016), who adopted this definition while emphasizing the role of engagement platforms as a medium for encounter and resource exchange (Ramaswamy, 2008), especially with the development of new tools and technologies supporting user generated content (Blasco-Arcas et al, 2020).…”

“…Several studies have investigated the consumer engagement construct (Blasco-Arcas et al, 2020;Hollebeek et al, 2020). As a result, numerous factors emerged featuring intrinsic and extrinsic motivations (Chan et al, 2014;Claffey & Brady, 2017;De Vries & Carlson, 2014;Fernandes & Castro, 2020;Vander Schee et al, 2020).…”