Optimal Trade-in Return Policy Decision Based on Numerical Simulation
Jie Xi
Abstract:In order to retain existing customers and drive sales, firms introduce trade-in programs where participating consumers (referred to as trade-in consumers) have the option to return and request a refund for newly purchased products if they are dissatisfied. This study utilizes two mathematical analytical models and numerical simulation analysis to investigate the viability of implementing a trade-in return policy for trade-in consumers.Our findings indicate that when the hassle cost associated with consumer ret… Show more
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