Online purchase behaviour among professionals: a socio-demographic perspective for Turkey

Abstract

This study reports the findings of a survey concerning the impact of professionals' selected socio-demographic factors with regard to their online purchasing behaviour in Turkey, since this consumer group plays an important role in adopting new technologies in societies. The survey has been conducted using a 'face-to-face interview' approach during an IT event. To keep in line with the available literature, gender, age, education level, income and daily Internet usage, constitute the sociodemographic variants for this study. Five hypotheses were constructed to investigate the nature of the relationship between the socio-demographic factors and the usage of online purchasing. The chi-square method was selected to test the hypotheses. According to the test results, age, income and education level have a significant impact on the online purchasing behaviour of professionals.

Online Shopping Industry and Its Consumers in Nigeria

“…On the other hand, if this income is missing or have low values when assessing online shopping practice, there will be low online shopping practice in Nigeria. This confirms the stance of [10,38,26] findings. Similarly, the adoption of online shopping practices is fuelled by students' income and male are identified as the highest online shoppers in Nigeria.…”

Online Payment Options and Consumer Trust: Determinants of E-Commerce in Africa

“…The result of these previous studies found evident relationships between awareness and perception of Internet shopping and propensity to shop online. However, this contrary finding from this particular study in the context of Africa can be explained by the following studies such as Akman and Rehan (2014), Kwarteng and Pilik (2016), and Raman and Pramod (2015). For example, Akman and Rehan (2014) found that the behavior of consumers in the developing world might be different from the behavior of consumers in developed countries because of cultural, socio-demographic, and religious differences.…”

“…However, this contrary finding from this particular study in the context of Africa can be explained by the following studies such as Akman and Rehan (2014), Kwarteng and Pilik (2016), and Raman and Pramod (2015). For example, Akman and Rehan (2014) found that the behavior of consumers in the developing world might be different from the behavior of consumers in developed countries because of cultural, socio-demographic, and religious differences. They also used "professionals" as a construct in their study, which was another similar variable studied in this research.…”

“…Due to the methodological limitation, the authors understand the difficulty of generalizing the results. Also, the study participants only included the educated population of Somalia, professionals, and students, which may have led to the same result as Akman and Rehan (2014). Since the country has a large number of uneducated people who interact with the local technologies, the generalizations of the findings of this study need careful attention, which requires the authors to continue the follow-up research using different sets of populations.…”

Before a hotel room booking, do perceptions vary by gender? The case of Spain

“…Although some authors maintain that the purchase-decision process differs between genders (Choi & Park, 2017;Okazaki & Hirose, 2009), others argue that there is no significant evidence that this is the case (Akman & Rehan, 2014), although they have shown that women pay slightly more attention to certain dimensions of CSR (social and environmental) and that, of the two, the social dimension is the least important for consumers of both genders (Kahreh et al, 2014). Women are more likely to be environmentally conscious and eco-friendly than men when dealing with purchasing decisions (Laroche et al, 2001).…”